Taco Bell - Food Safety Essay

The reputation of Taco Bell was threatened in 2011 when a lawsuit was filed against them based on the beef used in their food. A resident Amanda Obney of California complained that Taco Bell advertised and labeled their meat used in tacos as beef when it was not authentic meat but a filling (Caulfield, 2011). Amanda claims to have purchased food items from Taco Bell and as a result, suffered pain and injury due to the beef in their food. There was then a consumer rights action suit filed that challenged the practice of representing consumer with a product that is unknown or unidentifiable to consumers. Taco Bell was accused of referring to the filling as seasoned ground beef and seasoned beef when a substantial amount of the meat was against United States Department of Agriculture (USDA) standards.

Taco Bell branding may be damaged since nongovernmental organizations found «Cry9c» protein in Taco Bell branded products sold in grocery stores nationwide. Despite this, Taco Bell does not have any relationship to the production of these shells from genetically modified corn; these taco's are distributed by Kraft Food Inc., who has the right to use the Taco Bell trade name. Taco Bell, in order to prevent a decrease in demand for their products and retain customers, should assertively save their brand. Taco Bell should immediately contact Kraft to discuss the issue both companies are involved in and figure out what is the best strategy to address for each company. To ensure that Kraft manages the situation appropriately, the Marketing department of Taco Bell should call in to Kraft on a daily basis to see the process of taco shells removal from the market. Moreover, Taco Bell should follow the updated news from the media about

6- Which will be the best method for cleaning and sanitizing equipments that cant be placed in dish machine or three compartment

The way that Burger King and other fast food restaurant chains do business and markets their products to consumers is due to the change in our society to where the consumer wants the biggest, fastest, and best product they can get for their money. This change in society can be attributed to a process known as McDonaldization. Although McDonaldization can be applied to many other parts of our society, this paper will focus on its impact on Burger King and Taco Bell restaurants. My belief is that the process of McDonaldization has lead our generations toward a more a much more efficient lifestyle, with much less quality. From my observations and studies of these fast food resturants, several themes have become

They still use corn that is genetically modified, but no longer use GM Bt corn. They initially pledged to never use GMOs again in their product as of 2001, but later went back on that pledge and went back to GMOs. It seems that Frito-Lay just refuses to make up their minds on the matter at hand, causing more backlash from consumers. Is this good behavior for a company pertaining to agribusiness in corn? The answer is no.

A new kind of foods called the genetically modified foods has been creating a quiet revolution in the American market for the past several years. Scientists are able to produce these new foods by transferring genes from one organism into another across species boundaries. This new technique has been developed to improve the shelf life, nutritional content, flavor, color, and texture of foods. Since 1994, about 45 genetically modified foods such as tomato, corn, soybeans, canola, and potatoes have been marketed in the United States. About two-thirds of foods that are processed in U.S. contain genetically modified ingredients. So, we the people are consuming these foods without realizing the fact that they are not produced naturally.

Whether or not to require labeling of GM foods is a major issue in the persistent debate over the risks and benefits of foods crops that are produced using biotechnology. Bills requiring compulsory labeling have been introduced and proposed in different levels, but not evenly implemented. Some of the common genetically engineered crops include soya beans, canola, corn and cotton. The US Food and Drug Administration policy on the labeling of GM food requires labeling is the food has significantly distinct nutritional property (US FDA par 2). Further, labeling is required if the GM food product includes an allergen that consumers may not expect to find in such a product, or if the product contains a toxicant that is beyond acceptable limits (US FDA par 3).

The debate over genetically modified foods continues to haunt producers and consumers alike. Genetically modified organisms (GMOs) are foods that have been modified through bioengineering to possess certain characteristics. These plants have been modified in the laboratory to enhance traits such as increased resistance to herbicides or increased nutritional content (Whitman, 2000). The debate continues to grow as to whether these genetically altered foodstuffs are the answer to hunger in the coming years, or whether we are simply children playing with something that we do not have the capacity to understand. One of the biggest debates in the GMO issue is whether producers need to use labeling of

Tacos…. What are they made up of? Well to start of their is a corn or wheat tortilla which is the base of the whole taco and in the taco there's a variety of fillings going from beef, pork, chicken to lettuce, salsa, onions, and cilantro(coriander leaves). A taco basically has a variety of fillings that makes it unique. My type of taco is made up of a soft corn tortilla, carne asada,and lastly onions and cilantro which is sprinkled on it and then ta-da, you have the type of taco I prefer which kind of resembles my family actually.

When the Washington Post releases the finding from “Friends of the Earth” that Kraft Foods product labeled Taco Bell Originals taco shells contain “Cry9c” known as StarLink, Taco Bell Corporation will face a public perception that Taco Bell restaurants are serving or selling tinted food products. Less than one year ago (November 1999) Taco Bell Corporation lost some public confidence due to the E-coli outbreak from tainted ground meat. Our response during the November 1999 outbreak should be duplicated to assist with the public perception related to tainted products. While the restaurant products are separate from the home products, they will be linked by our Taco Bell branding. Our use of media outlets, phone banks, and websites should be used. Our legal team will need to begin its preliminary research into the subject for reports and recommendations before the press release. Senior executives from Kraft Foods are being contacted to begin planning a united response to the upcoming press

Food is an essential constituent in human life. Nevertheless, some foods can be detrimental to a person’s organism by causing life-threatening diseases. For that reason, food safety comes into play. Food safety is a scientific discipline describing handling,

In Malaysia, Taco Bell should cater to a well defined target market in order to market their product successfully. The major bases for segmentation are geographic, demographic, psychographic and behavioral. The geographic positioning of any business is important in the success of a business. In Malaysia, Taco bell should be located in the heart of urban areas such at Kuala Lumpur or Georgetown where the population density is at its highest. Climate aspect of the location would not be an issue as the weather throughout Malaysia is considerably fine. In demographic segmentation, Taco Bell as a fast-food outlet should target mainly to teenagers and small kids as they are the ones who are either

So, Yum! Brands must know the competitors of the Taco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can’t to provide to the customer, Taco Bell can provide it. What they can’t and haven’t prepare, Taco Bell can and will have prepared. Taco Bell must know all the marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must follow up all the marketing strategy and make some differences

Political – Taco Bell must comply with national legislative requirements such as minimum wage standards, hygiene

Fast food company’s pride themselves on making orders and food in a timely fashion as well as providing high quality food and an atmosphere for all, but what happens when a huge crisis happens and it ends in lawsuits. In this article, I will discuss Taco Bell’s 2006 E. coli crisis and how it came to be a crisis for the company. Next I will discuss some of the actions Taco Bell took to manage the crisis once it escalated and how the company approached to handle the crisis. In other words, did they do it great or poorly. Lastly, I will discuss how certain theories relate to this E. coli disaster that affected dozens of people and hurt business.