Taco Bell Unveils Game Focused Loyalty Program

Taco bell foundation is awarding scholarships to young adults with the passion for pursuing their unique dreams and increasing their loyalty to the organization. Moreover, Taco Bell has developed a new selection process for employee satisfaction programs that include, skills development, giving employees more latitude in decision-making on the job, increased automation back of the house labor, and lastly, motivating employees to managerial positions. All the previous stages lead to a good external value which specially designed to meet customer needs (Harvard Business Review, 2011). Taco Bell has a program that focuses on the customer called “Live Más with CHAMPS”. It ensures that they listen, respond, and give their customers what they expect.

Thus, companies seek to strengthen customer loyalty. Brand loyalty is considered to tilt the consumer to purchase the package / product specific brand (Jacoby and Chestnut, 1978). Later, Oliver (1997) defined loyalty as "a deeply held commitment to REBUY or repatronize preferred product / service consistently in the future, thereby causing repetitive same-brand or same brand set purchasing, despite situational influences and marketing activities, which would result in causing switching behavior "(p. 34). This conceptual definition covers two different aspects of loyalty: the behavioral. This is consistent with an integrated conceptual framework proposed by Dick and Basu (1994), that customer loyalty is regarded as a "power relationship between the relative position of the individual and repeat

Over the decades there were tremendous amount of challenges for every business. Customers have more knowledge, they have more options, and they have higher expectations. Customers are more informed with the humungous development in technology. Having more options in front of them, expectations has surpassed in retail industry. Loyalty is a customer having faith that your organization’s product or services offered is the best for them. It is the process of tapping the buying pattern of customers in a store based on their preferences. Customer loyalty is significant because it is economical to retain the old customers rather than acquiring new customers. So, organizations employ loyalty programs which reward customers for their repeat business.

Every company wants to make money and bring in customers, but what about making loyal customers out of them so they continue to come back? How do you even bring in potential new customers and turn them into loyal customers to begin with? The lifetime value of a customer is a predicted value of net profit credited to the total future relationship of a customer. We want to know the financial value of each customer so that we know how much to spend in marketing when looking for new customers and the potential of profits back from the money in advertising spent. The grocery store chain must start looking at customers and how to make them happy and loyal in the long run, as opposed to how to boost sales right now. From the Marketing Management book, a well-known rule states that 80 percent or more of a firm’s profits come from the top 20 percent of its customers. Thus, we want to focus on brining in new customers with successful marketing and turning them into loyal returning customers.

This literature review explores the relationship between customer satisfaction and customer loyalty and how do these theories affect businesses in hospitality industry. Hence, there are many researchers that have studied about these two concepts that will help people to better understand about the two theories.

Through this festival, Chipotle plays a role in educating and also connecting people with local foods, flavors, and beverages. It provides them a perfect opportunity to build their reputation and also to highlight new brands and drive awareness. Chipotle has added to their unconventional marketing efforts and found a new way to appeal to their customers. They introduced a program called “Cultivating Thought” that enhances the Chipotle experience. This program incorporates a unique approach to Chipotle’s bags and cups. “Cultivating Thought” features inspirational two minute excerpts written by various writers. Through these approaches, Chipotle has been able to become a brand that is popular amongst Millennials. Millennials are people 18 to 34 years old (born between 1977 and 2000). There are 80 million Millennials in America alone who account for an estimated $1.3 trillion in direct annual spending. They are also forming lifelong shopping preferences and habits now (Barton). Chipotle is able to recognize the impact the Millennials have and also understand every aspect of the millennial generation. With their unconventional approach to marketing their brand, Chipotle has been successful in reaching out to Millennials and leveraging itself on being the socially conscience

The first aspect of Chipotle that this paper will focus on is Chipotle’s plans and marketing strategy. Currently, Chipotle opens two to three stores a week and plan on expanding upon that (Market Mogul 1). With Chipotle’s rapid expansion over the last twenty years, it would be more than fair to say that the company’s plans and marketing strategy has been beyond successful. The first aspect of these plans can be seen in the company’s mission statement. Chipotle’s mission statement is very short and succinct. On its website, it is simply “food with integrity” (Chipotle 1). While this seems to be

Since customer retention is one of the most important domains over which brands compete, I have a keen interest therefore to study in detail how renowned brands, such as McDonald food chain use such strategies to remain successful in the industry.

The YUM brand is a massive corporation with currently XXXXX locations but the parent name is unknown to countless individuals. However, the three largest restaurants owned by this parent company are widely known around the world which include, Tacobell, KFC and Pizza Hut. In the past few years, these three organizations have lost market share in the United States. Nevertheless, YUM has revitalized its growth potential by expanding globally and by continuously altering its food offerings.

Consumer loyalty => We put our customers' needs first and endeavor to surpass their desires.

In this article, Brooks discusses how online businesses as well as regular businesses differ in benefitting from loyalty reward programs offered to customers. With the new age of technology becoming more and more prevalent, customers are less likely to actually travel to stores to purchase goods from businesses. The ones who do typically go to the places that

Taco Bell, a big Mexican fast food franchise found in the US, had struggled outperforming the biggest competitor McDonalds with kids’ meal, yet the fast food giant is undefeatable. Then, the company, according to Martin, set its fan base as young adults, [Martin, 2013] stopped serving kids’ meal with toys and launched advertise campaigns on multiple social media platform in order to draw the youth. Rodriguez reports that the company has implemented several approaches to outreach those youths through social media – millennials’ playground; for example, their stores across the United States conducted a giveaway on Cinco de Mayo and encouraged customers to share pictures of the food on their social media such as Instagram, Facebook, and Snapchat.

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

In fact, “To survive in today’s competitive markets, food retailers must create and maintain a loyal customer base” (Huddleston, et all, 2003.P.213). Having said that, customer loyalty may cause headache for the management of Yum brands because the customers have more options when it comes for fast food. For example, when the customer decides to eat from fast food, the options for choosing is more than three like Pizza hut, Demonize Pizza and Mc Donald. As a result, Yum brand may face obstacles building strong relationship with current

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.