Tailoring Your Strategy To Fit The Cult

"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of

Mission, Vision, and Values statements are important because they are the guiding principles which contribute to the success of a company or organization. The company I chose to research for this assignment is Hawaiian Airlines. Hawaiian Airlines is Hawaii’s largest and long-serving airline since 1929. The following is its Mission, Vision, and Values Statements.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

* Focus on continual growth and improvement while providing a reasonable return to our investors.

A total of 74 members of Order of the Solar Temple died from various mass murder-suicides between 1994 and 1997 in Switzerland, Canada and France. The first known instance was the murder of Tony Dutroit and his wife and son. Dutroit was a member of the cult, but spoke out against it upon realising its hypocrisy and deception and left. Soon after, he, his wife Nicky and son Emmanuel were the victims of a grisly murder in Morin Heights, Québec, committed by members of the cult. It was believed that this was upon Di Mambro’s orders, apparently on the basis that Emmanuel was the Antichrist and had come to stop Di Mambro from doing his spiritual bidding, but evidence shows that it might be due to Dutoit’s unwarranted exposure of the cult’s

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

A mission statement is a statement of purpose, describing who the company is and what it does.

Purpose and mission statements are meant to clarify directions, guide decision making, mobilize, and motivate individuals or groups of people as they move forward. But these statements need to be tools that stimulate action rather than words that hang on a frame on the wall (p. 195).

Recently many myths and misunderstandings surround what is really meant by “global strategy”, which caused many companies to fail.

statement that reflects the firm's vision, purpose, and values. Mission statements usually focus on longterm challenges and goals, the importance of the firm's stakeholders, and a commitment to the firm's

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

Cultural issues different customers in the global market have different culture and this calls for a different strategy to handle their needs

These rules create a useful framework when competing in the global market. When managing an international company, the brand must be strong and unified due to all of the variables that the global market will present. A company will need strong guiding principles in order to be able to adapt their brand to the nuances of various cultures and differing geographical forces, and yet still maintain consistency and purpose. The six rules create a solid base on which a company can stay true to their purpose and yet be nimble enough to accomplish “global alignment.” (Light & Kiddon, p. 2).

The author tries to find out the direction of the correlation between countries that have produced strong brands and those that are strong brands themselves . Nation branding must be distinctive and help the country to position itself against competitors . A difficulty is that an international audience have a different degree of knowledge of a nation and each country has different cultural values, thus decodes the message differently. Nation branding often try to communicate a single image or message to different audiences in different countries . This renders for the author the message meaningless, but to try to be all things to all people will in the opinion of the author inevitably fail . What is the message a nation wants to send, give up a old but unique image in favor of the new image. This can fail like for example “Cool Britannia” did. Another difficulty in nation branding is that a national identity is very difficult to define. Furthermore in nation branding, an understanding of the customers’ existing perception of the nation is very important. A certain image is made over time. Another important aspect of nation branding is the internal audience.

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..