Taking Sides Case Analysis One – Avon Products, Inc.: Essay

828 Words4 Pages
This paper will discuss and argue Avon's position on whether the grand strategy, under the leadership of Andrea Jung has its merits and if the grand strategy is properly focused and directed. In addition, discuss and argue the position if the grand strategy of Jung is not optimal and needs to be refocused (Syllabus, 2005, p. 16). Evidence will be provided supporting each argument and finally the decision rational will discuss why the weaker factors of the case study were dismissed.
Strategic management can, through long-term objective planning and strategic implementation, provide an organization the grand strategies needed in meeting its business mission, goals, objectives, and ultimately increase shareholder wealth (Pearce and
…show more content…
Argument Two
The second argument position would be if the grand strategy of Jung is not optimal and needs to be refocused (Syllabus, 2005, p. 16).
Evidence
The outside consulting group hired by Jung advised her to take a three step retail approach by:
• Distributing higher priced and superior quality spa products in specialty stores,
• Sell a more affordable line in full-line discount stores, and
• Extend unique kiosks in the domestic market (Pearce and Robinson, 2005, p. 28-38).
According to the consulting group, this would increase sales, attract diverse consumer groups, and reinforce brand recognition. Additionally, this would motivate sales representatives and increase shareholder wealth. The members of the board and the consulting group believed Jung's grand strategy was not optimal and required refocusing.
Decision
The decision is to support argument one, Andrea Jung has clearly directed the successful transformation of Avon Products Inc. by defining its vision as the company for women. With grand strategies in-place she is revitalizing Avon's reputation as the world's foremost direct seller of beauty products while leading the company into exciting new lines of businesses, launching a series of bold and image enhancing initiatives, and expanding career opportunities for people around the world. The strategic plan in place has its merits and the grand strategy is properly focused and directed. Currently, Avon is the world's leading

More about Taking Sides Case Analysis One – Avon Products, Inc.: Essay

Get Access