Taking a Close Look at the Work of Richard Grusin Essay

Today’s media (news) plays an enormous role in the lives of people in directing a specific perception of the world around them. Most often media conduct's a subconscious effect upon its spectators in which the upshots are deliberately or illdeliberatly towards a particular topic.

Now a days people run to media for answers on current events and expect information to be accurate, but yet do the people know that almost all media news reports are bias. Often times people run to news channels that give out information they want to hear based off the media’s beliefs. The media has always been bias, but it wasn’t until certain events occurred that opened society’s eyes. There are six powerhouse news sources that all have their own type of bias which points out their own perspective on current events. When it comes to current events, different media platforms represent the story from different perspectives. Viewers want their views to be validated rather than challenged and don’t give ideas of what people should do. Although

Media coverage of news events can be disseminated to the general public in any number of different ways and media biases often “reflects certain organizational and/or professional preferences or values” (Bennett 2011, 173). In fact, Lundman (2003) points out “that journalists assess the newsworthiness of homicides occurrences using the relative frequency of particular types of murders and how well specific murder occurrences mesh with stereotypical race and gender typifications (357).” In addition, Johnson (2012) felt that the real job of media was to “create a message that…grabs public attention (62).” In other words, can the media grab the public’s attention and hold it?

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it

In a general sense society derives much of their beliefs and indifferences from stories that are covered in the media. If the stories are being reported biased, how can we, as a society, see the whole picture? The author's purpose is to inform readers about the different biases that news and media sway by and to provide evidence that proves instances when these biases have weakened the validity of the reporter's story. "Journalist are like dogs-whenever anything moves, they begin to bark." (Gladstone, 2011/2013, P.25)

The media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that 's power. The article “Reality TV Goes Where Football Meets the Hijab”, published in the New York Times in November 2011, introduces how the media controls the minds of the masses. Media has become a major issue in our daily lives. We live in a world that we cannot have access to what is going around us, unless we refer to the media. For instance, in our daily routine we usually listen to the news in the morning or at night before we sleep. The news has already been reported and its being delivered to us that fast, but how do we know if what is being said is what is actually happening or if it has been manipulated for political/social reasons? In the beginning of the article, Porochista Khakpour the author of the article, Iranian born American reared, mentions: “If anything made me, an American, it was televisions.” TV, especially the reality TV, resembles the characters and movie stars the way they want to not the way they are. Khakpour said, "Darkness-dark hair, dark eyes, dark skin-always equaled trouble, as if it actually implied a dark side". When we watch TV, most of the movie characters are labeled, either by their gender, religion, or color. Khakpour reaches out to the "outcasts", to prove her point on reality TV shows shaping our beliefs towards each other, especially the "freaks”.

Mass media is an ever-growing field where millions of people are connected at a constant basis. With that being said opinions and viewpoints are established on a daily basis through the media society reads. Many of these news media sources can be persuasive and have an influence on individual’s opinions. This concept is called framing. While it is related to the concept of agenda setting, framing focuses more on the issue at hand rather than on a particular topic. Framing is an important topic because of its major influence over the choices people make and how they process information. “Goffman stated that there are two distinctions within primary frameworks which are natural and social. Both play the role of helping individuals interpret

The everyday person is easily susceptible to what the media has to tell. The media can tell us put our focus

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

The media in American society has a major influential impact on the minds and beliefs of millions of people. Whether through the news, television shows, or film, the media acts as a huge database for knowledge and instruction. It is both an auditory and visual database that can press images and ideas into people's minds. Even if the individual has no prior exposure or knowledge to something, the media can project into people's minds and leave a lasting impression. Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

Researches performed over the years have indicated that media methods such as agenda-setting, priming, and framing are important factors in influencing and shaping of public opinion.

As discussed in class, one of the most influential agencies of socialization is the media. The way we see ourselves or the way other people see us come from what we are told by others and what we tell ourselves. In the Better world handbook, the chapter on media states that “the way we think and act in our daily lives is inextricably linked to the information we receive about the world” (Jones, Haenfler and Johnson). The chapter continues to discus how information delivered to us can be bias and this raises the issue on who controls the media and what we see through it. The problem with this could be that that whoever controls the media does not necessary have our best interest in mind and the content that is transmitted through the media is profit driven. . In the article “Lies my teacher told me: Everything your American history textbook got wrong” gives a perfect accept of how easy it is for information to get omitted based on what people what you to know and what they don’t want you to know. From a young age, people decide what they want you to know, so that they can decide on what they want you to think about certain topics whether its American history or something else, its like the

For an international crisis happening thousands miles away, it is not sufficient to be understood without acknowledging itself as a mediated complex. From critical linguistics perspective, Fowler (1991/2013) believes “news is socially constructed. What events are reported is not a reflection of intrinsic importance of those events, but reveals the operation of a complex and artificial set of criteria for selection” (p. 2). “The news media select events for reporting according to a complex set of criteria of newsworthiness; so news is not simply that which happens, but that which can be regarded and presented as newsworthy” (p.13).

Thousands of our nation's men and women were fighting for their country, yet the media limited the amount of information that they chose to pass on to the public. Each day the media is faced with the choice of making decisions of what news to pass on, when that news could make a significant difference in someone's life, or in the fate of our nation.