Taking a Look at Color Psychology

2171 WordsFeb 21, 20189 Pages
Millions of people walk through the door of Starbucks each and every day. This coffee franchisee is among one the top retailers in the United States. Their green two-tailed mermaid logo is so widely recognized that there is no longer a need to brand the Starbuck’s name across their coffee cups. In 2013, the total revenue of this corporation exceeded $14 billion (“Starbucks Corp”). What has made this coffee giant so successful? A big contender is color. Using color psychology, companies manipulate people to buy from their brand by incorporating particular colors into their marketing strategies and increasing the vulnerability people have when making purchases. The bottom line of a business is to make the biggest profit possible and they do so by establishing relationships with their costumers. Color is an important aspect in the marketing and advertising industry. 90% of snap judgments are based on the color of a product alone (“The Psychology”). Retail stores try to create aesthetically pleasing and attention getting window displays to attract costumers inside. Restaurants do the same with their logos and signs. The more people that come to their business, the better chance they have at attaining a larger profit. This applies to all business settings, retail, restaurant, entertainment, etc. When a family is looking to go out to eat, they have a wide variety of options to choose from. Every fast food chain hopes that when people are driving down the road, their sign will
Open Document