Taking a Look at Fruitera

Presented to: WGU Assessment Code: RWT1 Student Name: Carol Wilson Student ID: 000219654 Date: February 22, 2013 Mentor Name: Christina Williams

Dale Wishewan is the president, co-founder and chief executive officer (CEO) of Booster Juice who led the company since its first location in Canada. In 2009, he decided to expand into the Indian market and his overall goal was to have Booster Juice stores across India. Additionally, Wishewan’s mission for Booster Juice is “to provide customers with an incredible, healthy alternative to fast food that’s great tasting, convenient and nutritious making it perfectly suited for today’s active lifestyle.” (Pg. 3) The situational analysis consists of the Strengths, Weaknesses, Opportunities, and Threats.

In the following analysis, we will first identify the key issues that Sunshine needs to tackle. We will then evaluate the current market conditions of the manufactured juice industry, Sunshine, and its competitors. To find a suitable market match for Sunshine, we will look into the behavior and characteristics of orange juice consumers. Afterwards, we

According to Exhibit 5, from 1985-1989, Orange crushes’ market share decreased from 22% (1985) to 8% (1989), this data shows that prior to the entrance of Coca Cola’s Slice and Pepsi’s Minute Maid, Orange Crush had more of the market share which at the time, they were positioned toward groups between the ages of 13-40. Since 1985, Crush repositioned itself to target individuals between the ages of 12-17.

Juices are the ideal fast food throughout today's eat-on-the-run way of life. They contain all the integrity of the entire item in a consolidated structure. For instance, a pound of carrots can be a significant source of calcium and protein, yet those ten carrots might be more than our ready to eat at a single meal. Fruit juices are known to have a lot of benefits if we consume it. Firstly, fruits provide nutrients essential for growth and renewal where it contain significant amounts of carbohydrates which supply most of the energy we use to live and perform work. Fruits likewise contain liberal amounts of vitamins which it regulates metabolism and help the conversion of the fats and carbohydrates into energy. The fruits have minerals which

With having only one of “The Four Ps,” (the place), Juice Guys had to come up with a marketing plan to develop the other three Ps; which were of product, promotion and price. Juice Guys knew they wanted to sell fresh juices and fruit smoothies; however, they needed to know if the consumers wanted more than just those products. Also, they needed to find a way to promote their new products and make their prices economically feasible for the consumers in this new place; which was Boston. In order to accomplish this, they needed consumers to let them know what they thought was the ultimate juice shop.

We start with the best ingredients, focus on minimum processing and offer consumers natural juice beverages that are simply fresh, energizing and delicious.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

First of all, the exterior design of the store should put an emphasis on health and cozy topic. For instance, green or orange paint on the wall represents the food products are organic and healthy, and enough vivid organic food pictures on the menu will also spur students’ appetite. On the other hand, the color of the work cloth ought to choose bright colors, because an organic food is a manifestation of a positive life

The behavior of Hawaiian Punch differs between juice drink aisle and soft drink aisle in supermarkets and retail outlets. Supermarkets form the largest vendors of fruit and fruit juices. Supermarkets alone constitute of over 53.5% of the total sold. The rest is divided among trade sales as restaurant and schools constituting of 18.5%; Convenience stores 10.6%, Discounters 9.5%, Independent food retailers 5.8% and the rest is sold in vending machines consisting of 0.2%. 20 percent of Hawaiian punch juice aisle buyers and 34 percent of hawaiian punch soft drink aisle buyers shop both supermarket aisles, second both supermarket aisles attract Hawaiian punch buyers from households with children under 18 years old. The juice aisle was shopped more by households with children in the “under 6” to 12 year old age group. The soft drink aisle was more popular among the households with children in the 6 to 17 year old age range and skewed toward households with teens.

This purpose of this report is to provide detailed Situation Analysis for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan.

The aim of this case study is to investigate the current strategic position of Kromco, by understanding the business environment of Kromco. The study will further look at Kromco’s current position, and competitive advantages in the industry and how these competitive advantages can be maintained or build upon with the anticipated growth in fruit volumes over the next seven years.

| * The international markets for colas and snacks continue to grow. In some countries, these have increased in double-digit figures. * Delivering more nutritious

The health and natural food stores have become increasingly noticeable with the modern diet crazes in The United States. The health and food industry extends beyond the GNC 's store, health consciousness also extends to the local grocery store. In the featured writing the following will be explained, the segmentation of local market, a developed strategy for attracting a target audience chosen, a developed strategy for building long term customer loyalty, a discussion on reasons for using strategies, furthermore a list of three potential methods of measuring customer satisfaction and loyalty. Last a message for attracting the target audience. The topics discussed are ultimately going to be used for a new health food store called Phil’s

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.