Taking a Look at Mafatlal Industries Ltd.

1341 Words Feb 24th, 2018 5 Pages
is a large textile industry of India. The company is operating in many textile sectors such as men’s wear, women’s wear and kids wear. MIL has spread its fame and fragrance far and wide. The finesse and quality of its products are world renowned. MIL has a significant presence overseas and its export markets include UK, France, Australia, Italy, Switzerland, Portugal and etc.
Mafatlal industry has around 400 dealers and over 35000 approved retailers across the country. The company's unique strength the capability to make a wide range and variety of fabrics including Paints, Yarn Dyeds, Solids, Dobbies, Seer Sucker, encompassing an extensive colour palette, these fabrics from the soul for fashion casuals, classic formal wear for men and women.
Mafatlal garments are a large industry in India but the company is planning to begin from scratch in Morocco. After doing research at Morocco, we found that lot of opportunities are available for investing in textile industry in Morocco.
The company deals in garments business consisting of readymade products. Products are cotton shirts and denim jeans. This manufacturing unit will be indulging in manufacturing shirts and denim jeans for males. The main focus of the company is to provide products according to our target customer preferences.
The profile of target customer includes from middle class, upper middle class, male gender of age between 20 – 40 years with income level between MAD 2800 - 6800. The…

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