Taking a Look at Primark

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Primark is an Irish retailing company that is widely established in the value fashion sector. The company is a subsidiary of ABF plc (Associated British Foods) and its main headquarters are in Dublin, Ireland, where the first store opened on Mary Street in 1969 under the trading name Penneys. Primark now operates in 9 countries, 268 stores, in Ireland (branded as Penneys), the United Kingdom, Spain, the Netherlands, Portugal, Germany, Belgium, Austria and France. The company employs more than 48,000 people across its European stores on more than 9 million square feet of retail selling space. Although Primark is primarily known for offering on-trend ladies fashion at the low cost end of the market, it stocks a diverse range of products including baby and kids clothes, menswear, footwear, accessories, home ware, beauty products and confectionery. Primark prides itself on being “adored by fashion fans and value seekers alike” and being “right on the bubble in terms of fashion and what people want to buy”. The company does so by keeping costs to a minimum, getting its buying right and investing in big bright stores. According to ABF, Primark sold out both its autumn/winter and spring/summer ranges with little discount, which is a ‘testament to the success’ of the company’s buying teams. The company has all of its merchandise made specifically for its stores and so Primark has its own fast-fashion brand names. ABF’s Annual Results Announcement 2013 reported that Primark had

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