Taking a Look at Search Engines

To be sure, the non-technical aspects of search engines and their uses is not uncharted territory. Depending on how widely one casts the net, one can find considerable relevant work in past literature across fields. For example, researchers in the areas of library and information science have been interested for a long time in how people find material using various interfaces and databases, and these projects are not unrelated to the questions addressed by the articles in this collection (for a review of some of this work, see Bar-Ilan, 2003; Hsieh-Yee, 2001). However, work in this domain often only focuses on very small and non-representative samples and rarely considers the social context of searching (for a more elaborate discussion of

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

into one of the many search engines on the net. The resulting "hits" or "sites"

Internet users use search engines, like Google, to acquire information of interest. This is achieved by ‘entering search terms and clicking on the search button’ (Sands 2013, p. 152).

We learned about how reading a text and then searching the Internet for websites, videos, and images can help in understanding the topic better. It can also help in making a decision about whether you are more inclined to believe an argument when the original text you read was a persuasive text. With more information, you can make better choices, but remember that not everything on the Internet is trustworthy and true!

Search engines build their search results database through search robots. The robots generate both organic and sponsored results. To improve the organic results on an organization’s website, the organization itself must make a website that uses the right key words that draw the attention of the proper consumers to the website and avoids java-scripts because robots do not read these links (Kaushik, 2012).

How lucky we are to be living in this century, with the technology that is available to us. All around us is the opportunity to cast our nets and create an affordable and visually stunning marketing campaign- all at a fraction of the cost it would have in the past. Targeted and geographical marketing is like a fine science now (much more precise) and businesses are reaching places they never thought possible. Search engines, social media, and blogging are the common place to promote services and products. The questions that I am aiming to answer today are how the three compare to each other, and also do you really need to use all three to be successful/ should you intertwine them all to create a triple threat to competitors?

In today’s day and age, there is an abundance of visuals available a click away through the use of search engines and websites. Having such a plethora of visuals available to you can lead to many benefits along with many challenges. As stated in the video Copyright Basics, as soon as something is captured in a fixed format such as being written down or recorded it is protected by copyright (2009). Therefore, with any visuals procured through the internet you could be subject to a copyright infringement. For this reason, legal implications arise when the visual an individual is utilizing has an active copyright.

Before the Internet, if we wanted to find out information on a topic, we would have to check out a book and weed through information we didn't necessarily need or want. In this modern age, information is a Google search away. If someone wants to know how the Civil War started, all they have to do is type it into the search box. This saves time and money. Another modern change is how we take classes. For years we have taken traditional classes that have worked for us, but now there is a new trend, online learning. Online courses are more cost effective, a better environment in which to learn, and more time flexible than traditional learning.

In December of 2005, six years after its founding and twenty-one months after the company went public, search engine giant Google, Inc. had grown into not just probably the world’s biggest and most successful Internet companies, but also one of America’s biggest business success stories. Founded by two Stanford graduate students, Google was in many ways the quintessential American business success story. Sergey Brin and Larry Page (Google’s founders) infused their start-up with an innovative, entrepreneurial culture and established an organizational structure that supported innovation and risk taking. While Brin, Page and their fellow “Googlers” pursued the

Google’s main revenue comes from “selling small and unobtrusive advertisements on related topics so-called ‘sponsored links’ alongside the search results”, also called paid listings (Caufield, 2005). Advanced, it expanded its domain beyond the search by creating products such as Gmail, Google Maps, Google Finance, Google Docs, and Google Calendar. These are free tools attractive to users. Google’s goal is to create a large and stable user base and gather relevant information about its consumers to match them with advertisers.

They can identify websites frequently visited by users, those vulnerable websites that can be targeted and what users often search for.

Silicon Valley is known for being the focal point of cutting edge advancement and improvement. It is the home to various technology organizations and a continually developing populace of new businesses. Google is one of the cutting edge developments that started in Silicon Valley by Stanford University students Sergey Brin and Larry Page. Google was launched on September 4, 1998 as a privately held company. The company pioneered the new generation of search engines that determined a website 's relevance by the number of pages, and the importance of those pages, which is different from the conventional search engines that ranked results.

A crawler is a program that retrieves Web pages, commonly for use by a search engine or a Web cache. The World Wide Web commonly known as "WWW ', "Web" or "W3", is a system of Search engine help users to find the documents of their interest with the help of its components called crawler. The basic task of a crawler is to fetch pages, parse them to get more URLs, and then fetch these URLs to get even more URLs. It is basically a program that retrieves and stores pages in a repository. interlinked hypertext documents accessed via the Internet.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.