Taking a Look at Starbucks Coffee

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Starbucks coffee is a well-known around100 years ago. in the 1970s , three Americans to turn it into a coffee shop signs to promote the spirit of America`s coffee, and since then, Starbucks coffee growing to recently the worldwide fascinating companries. Starbucks coffee using a unique way to make coffee, refresh resources, high quality coffee beans,environmental products and the different foods provided. As it able to keep a long-lasting, high value-added brands, strong culture backgroud, those all the facors to keep the companries enhance marketing position.

Starbucks' success as it excellent quality coffee, home feel environment, freedom style, In the Starbucks coffee shop,the emphasis is no longer the coffee,but the culture and
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Starbucks employees are called each other as a “partner,” because everyone has options, their status has been enough respect, this also help the Starbucks brand to create a great competitive edge.

Successful marketing creativity and passion. In this era of eyeball economy, in order to attract more people's attention is the most important thing is to innovation, the formation of differentiated as to put the attention of consumer products into consumer behavior. Starbucks raised its brand strategy of cultural innovation, constantly developing its unique “Starbucks” energize.

Service Innovation: Starbucks also paid great attention to customer needs for the development of new services. Headquartered in Seattle, Starbucks is trying various business ideas to attract people into the store, to extend the dwell time. In Starbucks, you will feel the music in the air swing your breathtaking. Store often play some jazz, country music and piano solo . These happen to be those stylish, trendy,white-collar pursuit of avant-garde. Every day people facing strong pressure to survive, they needed spiritual comfort , the music can help them to relax. Since 2002 , Starbucks provied high-speed wireless Internet access in North America and Europe 1200 launched, portable laptop

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