Taking a Look at Website Optimization

1211 Words5 Pages
Website optimisation plays an important role in web development and maintenance. In this article, we look at some basic website optimisation tricks one can use to help increase a site’s search engine ranking and increasing the traffic. Meta Description, Meta Keywords and Title tags are still used by some search engines in order to catalog and rank Web pages. So, at the top of each page, place a title tag to identify the document’s overall content. It is also important to write an accurate Meta description tag. Also, add a Meta keyword tag to help reveal the most important keywords for each page to search engines. To make your website perform well with search engines, use keywords on the Home and other essential pages. It’s important to use these keywords strategically throughout the website’s content. Try and focus on areas that register well with search engines (this also includes bold headings). Embed keywords in the anchor text and try to use keywords to create a common theme or topic throughout the content on your website. The reason for this is that search engines look for a theme on a website to produce more relevant results. If you’re not sure what keywords to use, softwares like WordTracker can help. Remember that keyword proximity is also crucial for website optimisation. So make sure to place your keywords as close to each other as possible, but also make sure that the content remains clear. Most importantly, ensure an apt keyword weight or density. This
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