Taking a Look at the Facebook Effect

1184 WordsJan 28, 20185 Pages
The Facebook Effect In just only ten years, Facebook has gone from a dorm-room idea to a company with 500 million users. It is one of the quickest growing companies in history and is an important part of the social life worldwide. Author David Kirkpatrick provided extensive history and fascinating facts about Facebook in his book, The Facebook Effect. Kirkpatrick begins by explaining how Facebook was created, why it has been so successful, and where it will be going in the future. He discusses Facebook’s successes and mistakes, and explains CEO Mark Zuckerberg’s ideas and future plans. Kirkpatrick explains to the reader how Mark Zuckerberg consistently refused to fall anywhere short of his main goals, “always focusing on the growth of his company over profits”. Kirkpatrick explains how Zuckerberg is attempting to dominate communication on the Internet. In the process, he and a small group of key executives, which include: Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, and Chris Hughes, have created a company that has changed social life in the United States and around the world. The book begins by reviewing the events that led to the creation of Facebook. At Harvard University, Mark Zuckerberg and his roommates shared one interest, computer programming. Little did they know that this one interest would change their lives forever. The roommates would constantly create ideas for websites that students on their campus could use. Course Match was Mark’s first online

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