Taking a Look at the Hyatt Hotel Group

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Marriott Vacations Worldwide Corporation, an addition to Marriott's assets in 2011, is now an independent, publicly traded company. With Marriott's management and franchising of this new spin-off they believe this will foster growth and attract new investors. Combined with "Revenue Per Available Room" (RevPAR), another business of Marriott's, grew and helped facilitate their global growth. Core values are an important part of the business philosophy that has help propel this company in 2011. Purpose, Values, Strategy and Success Measures combined with the vision to be the #1 hospitality company in the world and leading on three success measures: Loyalty, Profitability and Growth will pave the way to success.

Corporate Social Responsibility (CSR, also called corporate responsibility, corporate citizenship and responsible business) is a concept whereby organizations consider the interests of society by taking

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

As of the beginning of 2011, Hyatt Hotels Corporation managed, franchised, owned and developed Hyattbranded hotels, resorts and residential and vacation ownership properties around the world. The

Their target business of our firm is the white collar class and upper working class individuals with solid purchasing force. The hotels additionally focus on the businessmen. Their rivals ' primary rivals are Starwood hotels, Choice hotels international, Hilton hotels, and Hyatt hotels. These hotels are Marriott 's real rivals in more than seventy nations over the world. The opposition is as far as offerings, brand picture, quality and so on. Marriott was first in advertising the remote brand mindfulness in the hotel business. However now its rivals are doing likewise and picking up focal point out of it.

Organizations today recognize that it is not only important to engage in corporate social responsibility (CSR), but that it is also equally

Several international and domestic hospitality companies have made an increasing effort to implement ‘green’ initiatives into their business operations. Many of these hotel brands have had great success and have been recognized for their sustainability strategies. One international brand that continues to receive high praise for guest satisfaction while implementing eco-friendly initiatives is Hilton Worldwide.

The building sector affects the society in various ways: economically, socially, naturally, and built environmentally. In a more direct or indirect manner, the various building activities including designs, construction, use, refurbishments, as well as demolition of the buildings affects the environmental performance differently. In bringing environmental issue into the context, it is true that a feature of environmentally sustainable is not only comfortable to occupy, but also consume small amount of energy. Studies argue that the major goal of sustainable design involves reducing or ultimately eliminating depletion of natural resources and degradation of environment due to the infrastructures and facilities made by man.

Objectives- Sustainable, Sustainability in design, Sustainable development, Green design, Green buildings, Energy conservation, Energy efficient buildings, Environmental awareness, Client preferences, Client satisfaction, Green building performance, Designing for usability

Companies are used to utilising such approach in the form of voluntary CSR to communicate some features and characteristics to their stakeholders such as society and the market in connection with their social responsibility. Under such responsibility, companies demonstrate publicly a clear representation of their philanthropic performances in the society and create a positive subjective image (McWilliams et al., 2006) to make their customers satisfied of the company

Starbucks is an American multinational corporation that is arguably considered as the best coffee house in the globe in terms of global performance. The company has for a long time considered CSR as an important part of its operations and currently, it adopts an Anglo-American model of corporate social responsibility. This is an approach to CSR that maintains close links between shareholder interests with the operations of the organization. The company ensures that its CSR initiatives are appropriately audited so that it is able to learn of its CSR performance and not as an effort of complying with legal regulations and this is what makes the strategies adopted by the company very relevant. The corporate social responsibility codes that are derived from Starbucks’ Anglo American model have contributed to great product development by the company, efficient production and quality customer service. All these have been made possible through the company’s Corporate Governance Codes . At starbucks, the codes have provisions for the code of conduct which acts as guidelines as to how the employees at the organization behave. The code of conduct guides the entire organization including the board of

Information systems are becoming crucial in society today, Everything that has to deal with purchasing or selling, communicating or searching has become more effective with the access of the WWW( World wide web). A world of head-on competition is being created. Both at a local and international level. Daily upgrading of technology in versions is a must to all businesses if they want to stay above competition. During the beginning days of computers, information systems were only needed when a specific problem had risen. However, it was at this time of era, people began to realize that many of our day to day problems( almost up to 85%) can only be solved by information systems in the most effective manner.

The Hilton Hotel Corporation has universally established themselves as a principle hospitality brand. They have acquired this notable reputation in the lodging industry through various innovative expenditures, partnerships, and customer engagement practices. The Hilton Hotel takes pride in catering towards the needs of their guests, along with satisfying the demands of their employees. Their industrious nature has lead them to the development of a meticulous enterprise system known as OnQ, whose sole purpose is to deliver satisfactory customer service. For example, OnQ helps the office staff print high quality arrival reports, which aids in quick and efficient check in’s for the accommodated guests. This highly integrated technology serves as a key component in the hotel’s tactical expansion strategy. Next, the acquisition of Promus Hotel Corporation paved the way for the diversification of the Hilton name to reach global sectors of the hospitality industry. In 2005, the Hilton was set to establish a groundbreaking conquest of securing 3,000 properties in 78 different countries. Furthermore, the hotel’s rewards programs provide incentives for customer interactions. The benefits of attaining a Gold or Diamond level honors member

Hyatt Hotels Corporation is “a global hospitality company with widely recognized, industry leading brands and commitment to excellence” . The corporation includes four different types of brands in Hyatt International: Grant Hyatt, Hyatt Regency, Park Hyatt, Hyatt Resort and Casino. The company’s values are: respect, empathy, integrity, creativity, humility, and fun. Thousands of members of the Hyatt family strive to provide authentic experience to its customers around the world. Hyatt believes that the employees are the key drivers to success and they are the most valuable assets for the company.