Taking a Look at the Midwest Radiator

1467 WordsFeb 19, 20186 Pages
Table of Contents Executive Summary.................................................................................................................... Understanding the Market....................................................................................................... Assessing Midwest Radiator’s Current Position............................................................. Differentiation............................................................................................................................... Segmentation by Customer Type......................................................................................... Targeting B2B Customers....................................................................................................... Marketing Strategy..................................................................................................................... Conversion Strategy.................................................................................................................. Metrics and Performance Tracking.................................................................................... Appendix........................................................................................................................................ References..................................................................................................................................... Executive Summary

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