Tale Of Two Airlines Analysis

“A Tale of Two Airlines” is an article written by Christopher Elliott to educate to economy on travel planning. He was born on May 31, 1960. He is a journalist and consumer advocate who writes for people who want to become more informed travelers (www.nbcnews.com/id/10912488/ns/travel/t/Christopher-elliott/#.Vc_RIO9RGM8). He is known for his many articles with the National Geographic Traveler Magazine and being a travel columnist with the Washington Post and USA Today. A Tale of Two Airlines or is Good Vs Evil in the air; Southwest Airline vs Spirit Airlines.

‘A Tale of Two Airlines’ written by Christopher Elliot explores the realm of no-frill discount airline carries which are both highly successful while using completely separate tactics. While Elliot does a decent job of providing backing evidence for each point made in his “argument” he never really takes a defiant stance against one airline carrier or the other. In the following paragraphs I will analyze both his arguments against Southwest airlines and Spirit Airlines and try to give my interpretation on how his arguments could have been improved as a whole.

Air travel has its ups and down, as does basically any type of travel. However, Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling, I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor, and it really never bothered me where I sat, so I didn’t mind the “A, B, C” boarding groups as opposed to assigned seats: I actually appreciated the freedom of choice. It wasn’t until after a couple of marketing classes that I realized the things I preferred about Southwest were intentional marketing strategies that the company used to differentiate

To be socially responsible, the airline industry must have a clear, rational definition of social purpose, a system of setting priorities based on their social implications, and a structured, integrated approach to financial and social action (Graham, 2010).

Northwest Airlines and American Airlines will be compared thoroughly in many aspects. Globalization, diversity, ethics and technology will be addressed in various ways. All four themes will be addressed through the strength, fit and adaptive ness of both company's cultures. The overall organizational culture of both Northwest Airlines and American Airlines will be clear.

They are similar the same way in their way of running their organizations which concentrates on the customer service by providing them the best possible services. Southwest is dedicated to provide their patrons friendly and welcoming environment along with great service. Similarly,

If you have recently been planning a trip that involves flying then maybe you have already seen the newest seating class option depending on what airline you chose. Delta was the first major airline to introduce the class called “basic economy” which just means that you’re losing what little amenities you have left in economy class. The airlines are trying to compete with the budget airlines like Frontier and Spirit by taking out some of the basic options such as having the ability to choose and reserve your seat. American Airlines and United Airlines have versions of this new class that will be debuting later in the year. With these new changes some have insinuated that these airlines will assume that people would rather upgrade than have

Southwest Airlines differentiates itself from its competitors by its marketing communications as the only low-fare, short haul, high frequency, point to point carrier in America that is "fun" to fly (YouSigma, 2008). Southwest 's promotion starts with understanding what the customer wants and then translating it into meaningful services and products. Because Southwest is intuitive to its customers needs, it helps instill the brand and the commitment. Southwest airlines employs the most basic form of price competition by running ads that encourage potential customers to visit their website for the best online deals (YouSigma, 2008).

Two airlines go head to head as major competitors in “A Tale of Two Airlines” by Christopher Elliott. The good and the evil are Southwest Airlines and Spirit Airlines. What makes these two airlines stand out in the crowd? Economical airfare rates that consumers love.

Introduction Many organizations implement a strategic plan to grow their company or take a step towards success. The result of that plan is either efficacious or a failure. Southwest Airlines Corporation is no exception to the rule. Their success is based on a few key components that have kept them as a profitable company, with happy employees and customers.

Two United and two American Airline airplanes were hijacked by terrorists and flown into four targets in the United States. There were at least four to five hijackers on each plane. The hijackers were armed with knives, and had at least one person who was capable of flying the plane. The hijackers took over the planes, bounded the pilots, took over the cockpit, and flew the planes on suicide missions. Two planes crashed into the World Trade Center 's Twin Towers in New York City, another into the Pentagon in Washington DC and a fourth in Pennsylvania. The result of the attack, the Twin Towers collapsed, part of the Pentagon was crushed, and thousands of people died. The attack was part of a jihad, or holy war by the Muslims in the Middle East against America. They resent us for our freedom and for our occupation in the Middle East. All of the news stations repeatedly showed the buildings plunging to the ground. Americans responded with true American spirit and patriotism by volunteering, donating goods, and flying American flags. (“I cried and felt extreme sorrow for the families of those who had not made it out alive. They had to relive that horrible moment over and over again,” said my mom. “I was also outraged: How could such an act be committed on American soil?” The events of 9/11 rocked my mother to her core and began a year of soul searching into her life as a wife, a mother, and a professional. My mom and my dad began to recognize the many challenges and changes

In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements, the merger between American Airlines and US Airways will create the largest company in the world, thus positioning American Airlines to potentially become the most

In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing structure would benefit consumers and restore profitability to both American and the industry as a whole. The critical issue raised is: Would American's bold initiative work?

Airlines use a formula of combining their yield and inventory costs to determine ticket prices. While it is imperative to focus on the idea of being profitable, the focus is to maximize the cost of the flight revenue. One huge factor that encourages an increase in the cost of tickets relates to a customer ordering a ticket close to the departing date, define this as a risk factor because they need to make up for all unsold seats. A high percentage of the revenue is dedicated to overhead costs such as fuel and labor. When a ticket price is higher with one airline than the other, the customer interprets this as being an excessive cost. The demand is greatly affected by the external market

Southwest Airlines was created in the late 1960’s by a businessperson Rolling King, and law school graduate Herb Kelleher, who sought a faster travel time between Houston, Dallas, and San Antonio, Texas (Dess, et al., 2014, p. C137). After overcoming all of the antagonism and legal problems of many major airlines, Southwest was able to take its first flight in 1971 (Dess, et al., 2014, p.C137). With a dedication and will power to grow the company, King and Kelleher sought out ways to increase growth.