Tampax Advertising: Negative Attitudes Towards Women

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

I can relate to being a teenage girl. Fearing the worse, that someone will see evidence that my monthly visitor has arrived. The text in the ad lures in females. When you look at the text you see some in a soft pastel pink. The ad contains a package of tampons with a heart shape on the box. The heart gives the feeling of sensitivity and is appealing to female emotions. All women can relate to the feeling of menstrual cycles. Most women feel sluggish, and bloated with water weight. With the font being very tall and stick like, it takes away the feeling of bloating and gives more of a tall and slender feel. The words used in the ad are also very persuasive. When thinking of a menstrual cycle, the words that come to my mind are dirty, bothersome, and bulky. The ad clearly changes my mind by using such words as protection, clean, carefree, small and compact. The brand Tampax has been around for several years. The fact that they have a product they now call Tampax Pearl is a clever way to advertise, as many consumers relate pearl to the color white and the color white to cleanliness.

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

The female body is highly misunderstood. Men as well as some women do not understand how the body fully works. This understanding however, allows for individuals to fully empathize for the functions that their body undergoes. When an individual is put in a position where they do not understand something fully, they usually result to judgment first. By looking at Aretxaga’s work we can see, when one scrutinizes menstruation, they are not only judging the process but they are also being passive towards the entire female sector. Not only do those who do not fully understand the idea of menstruation belittle females, but so does the government when they placed a tampon tax on sanitary necessities. It is upsetting to hear the attempt to validate

Advertisers around the world face one of their biggest challenges today which is to be able to break through the massive amount of commercials and advertisements that people see each day. The average person is opportuned to see about 2,500 advertisements each day. These advertisements can be from a commercial about a detergent that makes your cloth smell really good after washing it to another commercial that is about people seeing you as a celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from the other commercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service.

Magazines advertisements portray beauty using models that are usually abnormally thin. This makes most woman, especially those who are young, feel inferior and insecure about their own bodies. They believe they will only be beautiful if they look like the women in the magazines. Most women will try going on a crazy diets like the tapeworm diet, or the baby food diet, just to try to look like the models on the cover of magazines. Even young girls see the magazines as a reflection of what they should look like when they get older. Woman will stare at themselves in the mirror and find all kinds of things wrong with their body, face, and clothing. They will compare anything and everything from their weight to their hair to the models on

“both reflects and contributes to women’s lower social status.” The article also mentions how a first period can be an automatic mark of womanhood and restricts many of the ways a girl was once able to freely act. Now, she is seen as a more sexual being. However, the stigma is a hidden rather than a visible stigma because women go out of their way to make their menstruation go unnoticed. This stigma is further perpetuated by the media, which advertises feminine companies that make products that can conceal odors and that treat menstruation as an embarrassing nuisance. The stigma surrounding menstruation that the media plays into has also helped construct the stereotypes of women being moody and violent while menstruating. This stigma can negatively affect women’s health, sexuality, well-being, and social status. For example, women might be hypervigilant or try to avoid certain activities during their menstruation. The authors note that while girls are taught to be proud of the natural occurrence, they are simultaneously taught to hide and ignore

Today, I will be looking at how the way gender has been represented over the past 85 years. I will be looking at adverts from different time periods, what they show to the audience, how they represent and stereotype certain groups of people and what media techniques they use to show representation. I will be looking at the Kellogg’s PEP advert from 1930, the Levi Strauss Launderette advert from 1985, the Lynx Bullet advert from 2009 and the Hunky Dory’s crisps from 2010,

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

Selfies.” The word well word known and used by just about every child and adult in America. Miriam Webster defines a selfie as “an image of oneself taken by oneself using a digital camera especially for posting on social networks.” The key part of that definition is the inclusion of “especially for posting on social networks.” Because, after all, that 's what a lot of women do. Posting on social networks is what a lot of Americans in general do. The truth of the matter is that women dominate the usage of social media, but that doesn 't mean that they should be depicted anything other than the hardworking, daring, extraordinary people they are. The debate over the depiction of women in advertisements and social media is a prominent topic today. Women are increasingly becoming bolder members of society, breaking barriers that many thought could not be broken. For instance, with more than half of Canadian and U.S women working outside the home, and they should be accurately depicted for the hard working individuals that they are. Nonetheless, as we enter this new decade, there is a vital question that needs to be addressed. While the debate about whether or not advertisements depict women continues, the key issue is how women feel about the depiction of them in all types of advertisements regardless of what the advertisers themselves will do as a response. Do females trust that sponsors portray them in reasonable, versatile ways or do they feel they are shown as cliché

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

This advertisement for Mr. Clean is an example of gender stereotyping. It is saying that the only job that really matters for a woman who is a mother, is to clean. This reinforces the notion that a woman's position in the family as the mother is to be responsible for the cleaning and nothing else

In gender advertisement, images are used to portray stereotypical gender roles. In this advert I would briefly describe its and then I would do the analysis. The advertisement is for Huggies diapers a company that sell baby supplies. The purpose of the advert is to establish the role of a particular gender against the other. The advert shows a father and his child. The attention of the advert is to challenge the gender stereotypes because it shows a man who is taking care of the child. The context of the advert is to show that the father is responsible for taking care of the child which is strange because mother is usually take care of children. Most of the ads associated with childcare prefers women so it is not common to see a man taking care of a child. The whole point of the is that the company us trying to say that father is also responsible for taking care for the child not only mother.

The image presented above is a Kotex Ad related to the topic of menstruation to be analyzed on this essay. The Ad carries strong connotations to women who undergo menstruation, and particularly adolescent girls who are discovering how their bodies function. I chose this image because of the woman depicted and the wordings that accompany it. Foremost, I believe that the lady on the image oozes confidence that is sometimes not experienced by women undergoing menstruation. Secondly, the wordings not only bolster the image about what to wear, but it also encourages adolescent girls to be self-assured and dashing despite undergoing menstruation.

Dear student, thank you for submitting your paper to the Write Site. I was excited to read about this topic that you chose in regards to the negative effects of advertising on women. In particular, I admired your in depth analysis of the location of magazine ads and how their placement can specifically target women and young girls. I had never really thought of the underlying meaning behind location of ads in that way before. Overall, you had some solid ideas and a good grasp on the topic at hand.