Essay on Tangibility of Healthcare in Services Marketing

The author is a nurse in a level two trauma facility in a community of approximately fifty thousand people in Oregon. The community is a college-town surrounded by a large agricultural area. There is a minimal ethnic diversity within the community. The diversity present occurs mainly from internationally students and faculty from the college. There is a growing population of women who desire low interventional births in the community. The author has worked on the labor and delivery unit of the hospital for the last 14 years. The hospital is the only one in the area to offer trial of labor services to women who have previously undergone a cesarean section. The unit on average experiences around 1000 deliveries annually.

Providing an effective care and support to the patient and for their babies during labour

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

Once revered by the volume of care provided, insurance companies now emphasize value of the care provided. In order to remain successful in a market such as this, healthcare institutions must adopt a new culture where the patient experience is central to the care provided. This culture needs to envelope a new mindset where the patient, and patient family are considered equal, active participants in their care.

Throughout my time on the Mother Baby Care Unit, I have faced many instances in which I have been able to reflect on both my patients and the care that I was providing them. One situation in particular that I found myself critically reflecting upon involved a new mother who was feeling slightly stressed about being discharged as her newborn son would not be going home with her. For confidentiality reasons, this patient will be given the pseudonym of Kayla for the remainder of this reflection.

The neonatal unit is a unit that is designed to take care of premature infants. The nurses are not only taking care of the infants but also the parents. While parents have children in the neonatal unit their stress level is much higher. When a mother gives birth to her and her spouse’s child, she is experiencing

“Health maintenance organization (HMO) quality on several primary care indicators and more rapid quality improvement, despite its substantially lower level of expenditure” (Rosen, et al., 2011, p. 15). In the medicinal services organization, the proper goal of any human services system is to grow the cost dispersed to patients. The cost of the human services measured as far as the patient results achieved per dollar expended. It does not matter the kind of various service supplier or volume of service delivered that matters, however, the cost. More care and expensive care is not really better

The creation and execution of promotional and communications strategies are by definition today multichannel and multimedia in scope. Combining both online and offline forms of media, the best practices in integrated marketing communications includes digital media that is inherently more measurable than offline counterparts, with offline media that is more agile from a messaging standpoint (Finne, Strandvik, 2012). The accuracy and precision of measurement that online marketing channels and platforms provide, in addition to the more immediate response generated from programs, is leading to digital media being the majority of integrated marketing communications spending globally (Reinold, Tropp, 2012). This has significant implications on the ethicacy of advertising for healthcare products, as customers demand more authenticity and transparency through these online channels (Bernoff, Li, 2008). The pervasive use of social media is re-ordering the balance of power between customer and marketer roles in the marketplace (Finne, Strandvik, 2012). These are all factors healthcare marketers need to keep in mind when designing their strategic marketing plans.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

Cardinal Health Inc. is a health care company in America which is based in Dublin, Ohio and was founded in 1971. The healthcare company is in the pharmaceutical and biotechnology industry. Cardinal Health specializes in pharmaceuticals and medical products distribution. The healthcare company is among the Fortune 500’s healthcare companies (Cardinal Health, Inc., 2016). This essay reviews Cardinal’s marketing strategies, healthcare access options for consumers, effect of health reforms on its consumers and impact of government agencies on its products among others.

In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and

Preterm Birth is one of the most important and interesting topics to any prospective parent. One of the reasons is because it happens so often and unexpectedly. Preterm Birth has become a personal interest in research simply because it has made a tremendous impact in my life. Having a Preterm Birth has taught me lots of things, such as, to grow as a person and as a mother, to see things from a different perspective, to get up, continue with my life, and perhaps to learn how to say “good bye” to a little one without even saying “hello.” For all the reasons above, there are some questions I would like to address: Why do preterm births happen and how can it be prevented? What kind of help is offered to parents and family members who go through the process of having a preterm birth? How effective and relevant is that help?

I will never forget the moment my labor began, the moment that marked that step in my journey into motherhood. I can remember everything about it so clearly. My mom, fiancé, and I woke up early Friday morning to make our way to Western Missouri Medical Center. I stood in front of the mirror looking at my belly knowing it would be my last time standing in that bathroom with my baby inside of me still. It was a bittersweet moment that I cherished as long as I possibly could. I was set to be induced that morning and very excited, yet a little bit nervous. I had no idea what to expect. I’d been waiting a very long 37 weeks to finally meet this precious human that had been growing inside me. I had ideas of what he might look like, and what the experience might be like, however nothing could have prepared me for what was in store over the next few days.

Modern society has developed formal institutions for patient care. The hospital a major institution offers considerable advantages to both patient and society. Number of health problems requires intensive medical treatment and personal care which normally can’t be available in patients home or in the clinic of a doctor. This is possible only where a large number or professionally and technically skilled people apply their knowledge & skill with the world class expertise advanced sophisticated equipment and appliances. The excellence of hospital services depend on how well the human and material resources are utilized to promote patient care.