At present, service industries are the major contributors in the economy of many nations. Various studies have been conducted on service quality in different service industries, however studies on service quality in higher education sector is relatively new as compared to other service industries especially in Indian context. Senthilkumar & Arulraj, (2010) proposed that among all service sectors, the education sector, particularly the higher education system, has direct bearing on society for society’s
Prof. (Dr.) P. K. Bansal Faculty Amity Business School AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2010 DECLARATION I Richa Kumari, student of Master of Business Administration (Marketing &Sales), Class of 2010from Amity Business School, Amity University, Uttar Pradesh hereby declare that the dissertation done by me on the topic “Measurement of
Asian Social Science; Vol. 8, No. 13; 2012 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education A Conceptual Study on the Relationship between Service Quality towards Customer Satisfaction: Servqual and Gronroos’s Service Quality Model Perspective Muhammad Sabbir Rahman1, Abdul Highe Khan2 & Md. Mahmudul Haque2 1 2 Graduate School of Management, Multimedia University, Cyberjaya, Malaysia Faculty of Economics and Management Sciences, International Islamic
nowadays is increasingly characterized as a service economy. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. In fact, the growth of the service sector has long been considered as indicative of a country’s economic progress.Economic history tells us that all developing nations have invariably experienced a shift from agriculture to industry and then to the service sector as the main stay of the economy.This
Table of Contents I. Executive Summary Our marketing plan involves Pfizer’s product division of Zyrtec, an antihistamine directed for allergy control. We plan to introduce a pre-dispensed form of liquid Zyrtec. We would employ a product development approach, releasing a new product in an existing market. We will use a differentiated target market approach. The biggest advantage of this potential product is its convenience
Marketing Management, 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
DELL COMPUTER CORPORATIION | Strategy and Challenges for the 21st Century | | Table of Contents INTRODUCTION 4 1.1PC and Laptops – Cash Cow 6 1.2 Storage Solutions - Cash Cow 6 1.3 Servers and Networking - Cash Cows 7 1.4 Services - Dogs 7 1.5 Peripheral - Dogs...................................................................................................7 2. ANSOFF’S GROWTH MATRIX 8 2.1 Market Penetration ..................................................................
BRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to