Essay on Tangibility of Healthcare in Services Marketing

Providing an effective care and support to the patient and for their babies during labour

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

For any mother the birth of a newborn child can be a challenging experience. As nurses it is part of our job to ensure their experience is positive. We can help do this by providing the information they will need to affective care for their newborn. This information includes topics such as, breastfeeding, jaundice, when to call your doctor and even how to put your baby to sleep. When the parents have an understanding of these topics before discharge it can largely reduce their natural anxiety accompanied with the transition to parenthood. Health teaching for new parents is seen as such an important aspect of care on post-partum floors it is actually a necessary component that needs to be covered before the hospital can discharge the

Childbirth is one of the greatest privileges on the earth anyone could have and we, as women, should feel proud to be major contributors for it. Thus, a mother has to play a key role in aiding the healthcare workers to mitigate the health crisis associated with childbirth by performing her duties faithfully. One such associated health crisis is “Premature (preterm) birth” which occurs when the baby is born too early, before 37 weeks of gestational period (CDC, 2015). The rate of preterm birth ranges from 5% to 18% of babies born across 184 countries (WHO, 2015).

Once revered by the volume of care provided, insurance companies now emphasize value of the care provided. In order to remain successful in a market such as this, healthcare institutions must adopt a new culture where the patient experience is central to the care provided. This culture needs to envelope a new mindset where the patient, and patient family are considered equal, active participants in their care.

The author is a nurse in a level two trauma facility in a community of approximately fifty thousand people in Oregon. The community is a college-town surrounded by a large agricultural area. There is a minimal ethnic diversity within the community. The diversity present occurs mainly from internationally students and faculty from the college. There is a growing population of women who desire low interventional births in the community. The author has worked on the labor and delivery unit of the hospital for the last 14 years. The hospital is the only one in the area to offer trial of labor services to women who have previously undergone a cesarean section. The unit on average experiences around 1000 deliveries annually.

Cardinal Health Inc. is a health care company in America which is based in Dublin, Ohio and was founded in 1971. The healthcare company is in the pharmaceutical and biotechnology industry. Cardinal Health specializes in pharmaceuticals and medical products distribution. The healthcare company is among the Fortune 500’s healthcare companies (Cardinal Health, Inc., 2016). This essay reviews Cardinal’s marketing strategies, healthcare access options for consumers, effect of health reforms on its consumers and impact of government agencies on its products among others.

Midland Association for Retarded Citizens (MARC) consumers/clients need considerably more care, requires twenty-four hour supervision by a licensed nurse, CPR certified direct staff and often suffers serious health problems. The residents HCS of MARC requires help with very simple tasks such as; walking, eating, and taking medications. But the ICF of MARC residents are more self -sufficient. Countless numbers of facilities require a lot of individual attention must share rooms and their privacy is limited. A majority of the patients are born with the disabilities and spending time

Your family is expecting a newborn baby within the next couple of months. This event in someone’s life will change their lives forever and can be a very exciting and exhausting change. Although you may be excited and impatient for the baby’s arrival, this event can cause a lot of stress on the family. While your lives are completely changing; there are things you need to do to prepare yourself and there are many important decisions that need to be made. Decisions need to be made regarding what you are going to name the baby, where you will deliver, how you will give birth, how you will feed your new baby, and the list continues to go on. I am expecting a baby in five months and the toughest

The neonatal unit is a unit that is designed to take care of premature infants. The nurses are not only taking care of the infants but also the parents. While parents have children in the neonatal unit their stress level is much higher. When a mother gives birth to her and her spouse’s child, she is experiencing

This was my first maternity floor clinical rotation. The experience was completely different compared to the previous clinical assignments. During this clinical, the focus is on the special needs of both the mother and her newborn. Although, each patients requires specialized nursing interventions catered to their particular needs, rendering care almost came in naturally. Provisions of care for the mothers are not just

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

The concept of health services marketing is centered on “the analysis, planning, implementation, and control of carefully formulated programs designed to promote voluntary exchanges of values with target markets with the purpose of achieving organizational objectives (Longest et al. 2000, p 358). The marketing department of any health care organization requires knowledge of the current and future needs and desires of the target market, which will allow strategic planners to determine services and products that can be offered. An assessment of the target markets

I will never forget the moment my labor began, the moment that marked that step in my journey into motherhood. I can remember everything about it so clearly. My mom, fiancé, and I woke up early Friday morning to make our way to Western Missouri Medical Center. I stood in front of the mirror looking at my belly knowing it would be my last time standing in that bathroom with my baby inside of me still. It was a bittersweet moment that I cherished as long as I possibly could. I was set to be induced that morning and very excited, yet a little bit nervous. I had no idea what to expect. I’d been waiting a very long 37 weeks to finally meet this precious human that had been growing inside me. I had ideas of what he might look like, and what the experience might be like, however nothing could have prepared me for what was in store over the next few days.

In an ideal situation, customers would not have to wait for the delivery of products and services. However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, 1992, p.154). In general, waiting in lines – known as “queuing”, happens when the number of customers arrive at a facility exceeds the capability of the system to serve them (Lovelock & Wirtz, 2011, p.260). Basically, this essay will state the relationship between queuing and customer satisfaction, as well as relationship between customer satisfaction and