We recommend investing in the Web-Based Customer Portal. The expected high financial rewards with net present value of $346K and 41% IRR within five years (see Exhibit 1) are the main motivators. Based on our market research, we believe the high revenue would come from an expanded customer base, increased order frequency/size and reduced costs. Going beyond the financial rewards, the strategic impact of the project is not only to increase our penetration rate and customer service quality in the short run, but also to enhance
The author describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Web sites. He describes the use of "concept engineering" tools to interview customers, determine their needs and the resulting product requirements, and prioritize these requirements as the basis for a product and marketing strategy.He also narrates how even after taking several measures the product does not gain traction in the market.
The company’s website could be set up to gather performance data. Trade shows and trade incentives will be engaged to reach these potential customers.
1. Technical Data Corporation is in the computer hardware and software business. TDC is in the business of providing liable data in regards to the fixed income market. TDC is going to provide a web based service that will relay historical price data, price analysis, and market commentary on the day to day price variances. Currently the purchases of this information are not willing to pay high amounts to access this information. Additionally, the purchases are not willing to buy any equipment to get this information. The purchases expect to get this information from their current equipment. Many of the competitors in this industry provide some of the same information, but all of them are not
1. Trade networks in the post-Classical era has seen a range variety of the established and new networks of people’s exchanges crossing several regions. Extraordinary amount of wealth and growth emerged through cultural exchanges. Advanced transportation, the many different governing policies and business practices led to the widespread connection of networks which also contributed to the cultural, biological and technological spread throughout societies.
MKTG 364 – Internet Marketing: Your Article Presentation # 1 is due this Friday, September 11th. Let me know if you need to contact a tutor to help you to complete
ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business
So the obligations of an eighteenth century merchant were not only a financial consideration, but a social contract between peers. Those who fell outside of this social order would quickly find themselves cut off from the other members of their profession. This exclusion from the social fraternity could effectively end a merchant house, so the majority of merchants observed these social relationships with due diligence. Merchants began business ventures for a multitude of reasons; travel, adventure, prestige, familial obligations and profit were all motivational factors. With this diverse range of motivations, such a group could not sustain these newly formed capitalist networks through the principles of profit alone. So it was this social framework, built on trust not profit motive that constructed the initial trade networks that capitalism relied upon.
Trade has been one of the foundation of societies and cultures the world over, but while the concept has remained the same, the way humans trade has changed a lot throughout the centuries. The 16th century and 21st centuries were no strangers to the fundamentals of trade, and trade in both centuries shared some same idea, forget the hundreds of years that separated them. That being said, the 16th century and 21st century employed some different methods to meet the challenge of trading. These similarities and differences show how despite being a standing ground for the humanity and the fundamental aspects may have remained constant, there are simple things into how the 16th and 21st centuries got ahold the need to trade with those around them.
Although the history of trade in the Old world developed and adjusted greatly, there are three definite areas of the trade era that permuted the functions of this vast industry. The first
In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes: