Taran Swan Hbr Case Analysis

Haefren Baum has been severely impacted by competition and the value of its inventory stemming from the economic downturn in 1993. The firm is producing negative cash flows and in turn producing zero profits. The construction and building of the new outlet stores have no sales support and are eating profits with staggering mortgage cost. The firm needs to be more effective and efficient with inventory and credit lines. Arranging new credit terms in order to receive discounts and improve margins are in order for the firm to generate

1. Describe the culture at Nickelodeon Latin America. Be specific How did Swan go about building that culture?

The partnership with Sesame Street in particular is a good move set by the network because of the prominent changes in the industry.The

Disney Channel, in 1983 to 1997 was known as “The Disney Channel”. An American basic satellite television network, which owned by Disney Channel Worldwide (Disney-ABC Television Group). The Disney Channel launched as nationwide on April 18th 1983 and first released its own television series on aired called “Good Morning, Mickey!”, During of the launched, The Disney Channel’s was on aired for 16 hours each day, from 7:00 a.m. to 11:00 p.m. both Eastern and Pacific time. (Disney channel, 2016)

A View of what was to come for racial segregations and violence was an event that occurred in 1926 when an African American man named Dr.Ossian H. Sweet bought a home in Detroit. This case would later be known as the Sweet Case of 1926. Dr.Sweet was a very smart man who knew exactly what he was doing when he bought the house in a white neighborhood in detroit “ He was middle class, educated, and man of culture; his enemies were ignorant, racist, and proletarian. His ordeal became a test for Detroit, and a preview of American society’s dilemmas and agonies for the next four decades” (Widick, 5). What happened next after sweet moved into his house was an event that shook the people. A white man had been shot and and was dead. The problem was

In order to stay relevant and competitive in a global marketplace, companies must be able to be innovative and inventive. Therefore, new products and services need to be launched in order to keep from losing market share. Though most of the ideas for new products and services never see the end user, the ones that do have been through an intensive process in which the company lowers their risk of investment. For a high-end adult clothing line to launch a high-end children’s line, the idea must pass through proper screening in order to justify moving it forward to development. In order to create the parameters, the R-R-W (“real-win-worth doing”) new product screening framework should be implemented using market research as answers to key question.

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

On the channel Nickelodeon Junior, there is a popular kids show called Dora the Explorer. Boots, Dora’s companion, helps Dora on her educational Spanish adventures and aids her in warding off the sneaky fox, Swiper. When I worked at Nickelodeon some three years ago, I was the storyboard director, and oversaw many episodes of Dora being made every day. This included going to screenings of new episodes. Every time I watched an episode, we had to give it a rating out of ten- and all the episodes were fives, same formula, conflict, a bit of learning Spanish, then a resolution, typically in the form of the phrase “Swiper, no swiping!” from Dora. Every episode had to be watched twice, once for enjoyment then to watch for errors. In

Taran Swan served as launch director and general manager of Nickelodeon Latin America. She had written the business plan, compiled a team and brought it through its first 18 months in the air. She unexpectedly had to return to New York and was faced with the decision of whether to appoint an interim leader in her place, and if so, who among her team members should she select?

In 1979, Nickelodeon, “a cable channel for kids 2-11 years old, was launched in the United States”. Nickelodeon provided a wide-range of programming which including “live-action, comedy, drama, animation, music and sports and game shows”. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own “on-air identity and slogan” for each endeavor. Nickelodeon used an “International Swat Team” to launch the network into other countries and once established turned it over for local personnel

The media is one of the biggest proprietors when discussing the state that our children are in, and why they’re unable to play children roles. It’s not hard for a child to get access to the television set and see the influential things that the media may disclose. Ideas that are shown on TV now, are very misleading and inappropriate, even on children’s channels. Nickelodeon shows are very mature sit-coms that

Dora, Blue 's Clues, and Sesame Street, are only three shows out of many that provide education to the children whose attention they gather. Dora provides a foundation of normalizing bilingualism and familiarizing children with diversity in race and culture. This show and the show Blue’s Clues show children different animals, and land structures accompanied with visual aids. Games are offered online, on phones, and the show on television present a chance for children to interact with the characters and expand their knowledge. Shows of these sorts educate

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

In the last decades, the number of major corporations that manage to control media has decreased significantly, resulting in a high concentration of ownership. In 2011, only six media companies were responsible for 90% of the things we saw and heard on a daily basis compared to fifty companies in 1983 (Lutz, 2012). The Walt Disney Company is one of them. In this report, we will take a look at how the Company has succeeded in growing into the media corporation it is today.

Of all the numerous positions that Dauman has held during his illustrious career, his time as CEO at Viacom is likely the most influential and the position where he served as a gatekeeper. We will analyze and examine the choices that were made under his leadership at Viacom as a method for determining how he will manage News Corp. Viacom has numerous media holdings such as MTV, BET, CMT, Nickelodeon, Spike TV, VHI, Comedy Central, TV Land and Paramount Films.