Target Advisable

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Target Corporation is a retail chain specializing in household goods, clothing, food, and accessories at discounted prices. The retail chain’s history started back in 1902 as Goodfellows and in 1910 as The Dayton Company. Initially, the chain specialized in “furnishings, fabrics and decorations for business and other public institutions” (“Target Corporation,” 2016, p. 5). Eventually, Target went public in 1967 and on to acquire Mervyn’s in the 1970s where they became the seventh largest retailer in the United States. Target operates in the United States, where it is headquartered in Minneapolis, Minnesota and as of January 31, 2015 Target employs over 300,000 people. “The company recorded revenues of $72,618 million in the financial year ended January 2015, the operating profit of the company was $4,535 million, [and] the net profit was $2,449 million” (“Target

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Target’s mission is that the company strives to be the all in one shopping destination for consumers in all segments. Target attempts to do this by aligning its leaders and personnel with the company’s goals of offering various services at which the company regards at a high standard. By having these services available to the customer, Target can deliver on its brand promise of “Expect more, Pay less”. In addition Target holds itself to a responsibility of maintaining a great value, the communities in which it operates, diversity and the environment

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Target have a lots of product in the store such as incorporate garments, shoes, adornments, wellbeing and excellence items, gadgets, conservatives circle, DVDs, bedding, kitchen supplies, donning merchandise, toys, pet s

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Target main aim is to provide a hassle free shopping experience to its customers. They maintain the inventory in a manner that it has all the necessary supplies for customers who visit the store and also for the online customers. They take every customer experience feedback to improve the services and provide quality products in a timely manner. Either small or large companies have to maintain good relationship with the customers and provide customer service. Self-check out system has proved to be an advantage to the customers of target, as this has saved a lot of time of the customers who used to stand in long queues for the billing

The Target corporation has two main objectives that they out emphasis on, the first one being they tend to try and predict their customer needs, they do this by having a very large inventory system, this because according to their guests they are considered a high end retail

Headquartered in Minneapolis Minnesota, Target Corporation is one of the largest chains of retail stores in United States and Canada (Stone, 1995). Founded in 1902, the chain now has more than 360,000 employees worldwide. The company operates nearly 1925 stores out of which 1795 stores are in the US and 130 stores are in Canada (NASDAQ, 2014). The business prides itself in a diverse portfolio of merchandise that their outlets houses, ranging from dry groceries to electronics, furniture, apparel and much more. Its distribution networks make use of third party vendors, direct shipping as well as distribution centers. It also operates a successful e-store target.com which offers customers a virtual one-stop shop for their needs.

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