Target Audience : A Marketing Communicator

Understanding the audience is fundamental to the success of any message. The sender needs to analyse the audience and then adapt the message to their goals, interests and needs. Audience like to listen the message that suits their interests, familiar with their level of knowledge and understanding, and seems true

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In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, the authors describe the kinds of data needed to recognize changes in a consumer’s habits, privacy concerns that occur when data mining, and marketing decisions made from the information. Whenever shoppers make a purchase or browse their Web site, Target gathers customer information, analyzes it, and might sell the data to other businesses. In fact, all three authors explained, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue.”(Corrigan, Craciun, Powell 159). Along with other stores, Target has created a

Businessmen must consider whom they are attempting to communicate with, and what their goals are for that communication. Goal and audience are key to persuasive and effective business communications. An understanding of the target audience leads to an insight into what the audiences' interests

The following paper will outline the characteristics of an audience that I would need to consider if I was presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. I will discuss what communication channels would be appropriate for this meeting and what are some of the considerations that I need to keep in mind given the diversity of the audience attending the meeting. Then I will discuss how I would ensure that my message is effective to the group attending this meeting.

In this paper, we analysed the target audience, big and small differences, content, and ways to improve the annual report. The Hershey Company’s Annual Report and 10K have many differences and few similarities, where each document is written to communicate financial statement disclosures to its intended audience.

A target audience is a format small businesses choose to target their niche market (Porta 2015). The target audience perceived for the brochure is aimed at the older demographic, this can be shown by pictures in the brochure and also the text accommodating to seniors. The brochure states the venue is ideal for the elderly, and is fully wheelchair accessible, however there is only one wheelchair available to hire. Hence the booklet does state it is fun for all ages and great for school groups wanting to explore “the great outdoors”. People ranging in there 70s plus would be an ideal audience for the Wild Rose Cottage. The cottage located in Victor Harbour states it is an award winning rose garden with an amazing scenery all year round, however

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

It is important for a business to understand their target audience as this allows them to analyse the needs of their target market

One of the most important in coming up in the marketing plan is identifying your potential customers or your target market. With this, the researchers can implement and come up with the strategies suited with the identified target market. Target market or customers are those who are likely to buy your product.

A company’s main goal when advertising their product, is to capture the targeted audience’s attention in hopes of increasing

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

the considerations of the audience are critical to achieving a success. The main reason is the various characteristics of the target audience and the communication channels have to be sufficient and appropriate to convey the message to the audience effectively. Using a presentation of quarterly sales information at an in-person meeting to a group of stakeholders for analyzing the audience allow to explore the various characteristics' of this diverse group of individuals who include managers, sales persons, and customers. A breakdown of the audience characteristics and their demographic make-up is necessary for analysis to best illustrate the necessary considerations that are important in performing this presentation effectively.

Members of the public from a company’s target group or audience are chosen to express their views about the advertisment before it is published or aired. Media can include television, cinema and radio. This is the communications aspect of

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).