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Target Canada Case Study

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An essential process that all successful businesses initiate is properly planning for the future by establishing objectives and creating strategies to accomplish them. Firms that do not develop and implement plans will not be as prepared, controlled, action oriented, or focused as those organizations that have strategies in place. Unfortunately for Target, their lack of good planning led to their extreme and shocking failure in Canada. There are many reasons as to why the much-anticipated launch of Target Canada failed. Firstly, Target neglected the importance of time orientation by planning to open more than 200 stores across Canada within 10 years. It is critical to slowly develop when expanding into a new country with a completely different

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