Target Consumer Analysis

During the last Christmas season, Target announced that their data security was breached. According to David Lazarus in Los Angeles Times, Target stated that roughly 110 million customers’ information was illegally taken from their database. The information included their credit/debit card info, phone numbers, and email addresses. Target is one of the most popular grocery stores in the U.S.; they have a substantial amount of consumers. Because of this incident, consumers' trusts for the store have been decreasing. Worrying about losing its customers, the company offered a free year of credit monitoring and identity-theft protection, so the customers will feel more secure. Not only Target, some other large retailers also faced the same issues. They want their customers to trust that the companies can protect private data. However, should we not worry? Data breaches have been going on for about a decade, but we have not seriously thought about the issue. In order to protect people’s privacy, the federal government should make new laws concerning companies’ handling of customer information.

The Target Corporation has undergone many changes due to the 2013 security breach where hackers stole personal information from credit and debit cards of at least 70 million customers. Target sales and reputation has dropped from this instance, thus eliciting changes in their security systems, changes in management, and a few policy changes in handling customer information. With the public eye on the corporation’s handling of the situation, Target has been communicating these changes through various means. The changes they needed to communicate were informing customers of the security breach, addressing the bad press coverage to shareholders, downsizing of employees, and

n regards to the article,by Joseph Turow, "The Daily You", Joseph Turow discusses and explains data mining. In addition, in what ways data mining effects us the consumers. As he mentioned, data mining is, "The practice by such digital media giants as Google and Facebook track every move by internet users and sell that information to marketers who use it to construct advertisements that are tailor-made for their recipients." Moreover,he asserts how advertisings methods change the ways consumers view themselves. Speaking upon that, Joseph Turow uses examples to demonstrate how marketers gain information about consumers through internet activity. For instance, he mentions two parents Larry and Rhonda, a family consisting of three children

Target faces a major problem that many other organizations are facing, keeping consumer information private. Protecting consumer information is becoming more complicated due to the increase of technology available to those looking to steal their information. In order to create a solution to this problem an organizational development intervention would need to occur at a team level. The team level is the most appropriate level due to the fact that for a major technological change to occur across the whole organization it would involve analysis of the team not one individual (South University Online, 2015, para. 2). A technology breach would

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January 2014, Target

During the dates of November 27 through December 2013, the department store Target experienced a data breach in which approximately 40 million customers credit and debit cards were exposed. During this breach, customer’s personal information may have also been exposed for use of possible fraud. January

This section primarily attempts to provide a better understanding as to how the 2013 data breach impacted Target’s finances. Because the breach occurred within Target’s fourth quarter 2013 period—between November 2, 2013, and February 1, 2014—financial analysis was gathered primarily from information provided in Target’s 2013 quarterly reports, 2012 and 2013 annual reports. This analysis will be divided into four parts. The first is an analysis of the company’s quarterly revenues and net earnings and how it measures year-over-year. The second assesses the company’s profitability through ratio analysis. The third segment gauges Target’s 2013 fiscal year performance with that of its biggest competitor, Walmart. The fourth and final segment looks at whether or not Target was able to regain its customers in the years that followed.

Once Target released the breach to the public, sales dropped. The company attempted to attract skeptical customers to shop by offering a 10 percent discount on purchases in its stores the weekend before Christmas, but the damage to customer loyalty appeared in the latest sales figures. Target reportedly spent a significant amount of money on security technology (Capacio, 2014). Although systems used encryption, the encryption was presented ineffective because the data was entered in memory where it was unencrypted. For encryption to be effective, the company must hire a defense in depth strategy in which they can also defend the key and protect access to systems where the data needs to be unencrypted in order to be processed (Ferguson, Schneieir,

How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did In her article “How Target Figured out a Teen Girl Was Pregnant before Her Father Did”, Kashmir Hill, analyzes the tactics Target uses to pinpoint specific information from you regarding your visit to their store. These tactics in which Target uses, make it appear no direct targeting was done to the customer by using your previous purchases, thus outsmarting the competition. Hill sets out to present her article in a way that makes one second guess providing their information to stores. One example Hill gives in her article is how Target has found a way to gather information simply by a person using their credit card, providing a phone number, email address, or by using your loyal rewards card that so many companies are offering. Based on the findings from that information, Target began sending out coupon related flyers to individuals based off the history of items

In the middle of the holiday season, Target shoppers were knocked off their feet with the news that in December 2013 that 40 million Target credit card numbers had been stolen (Krebs, 2013f) by someone accessing Target’s data on their point of sale (POS) systems (Krebs, 2014b). To make matters worst Target later revised their number to include the private data for 70 million of their customers (Target, 2014). The breach took place period of November 27 through December 15th 2013 (Clark, 2014). Target had gotten taken for over 11 GB of their data that had been stolen (Poulin, 2014). Target did not catch their internal alerts and was informed about the breach when they were contacted by the Department of Justice (Riley, Elgin,

Target a large retail corporation that operates over 1,700 stores across the United States. They also operate as an online retailer at target.com. In 2012 the retailer earned more than $73 billion dollars in revenue and grew their sales by 5.1% from the previous year. Looking at the revenue and sales growth rate it is hard to fathom that more money could not be spent to ensure that consumer data is protected as much as possible. As information security specialists one of the worst things that can happen is our network gets infiltrated and customer information is stolen. On December 19, 2013 Target released a statement stating that they have had an information

In December 2013, Target was attacked by a cyber-attack due to a data breach. Target is a widely known retailer that has millions of consumers flocking every day to the retailer to partake in the stores wonders. The Target Data Breach is now known as the largest data breach/attack surpassing the TJX data breach in 2007. “The second-biggest attack struck TJX Companies, the parent company of TJMaxx and Marshall’s, which said in 2007 that about 45 million credit cards and debit cards had been compromised.” (Timberg, Yang, & Tsukayama, 2013) The data breach occurred to Target was a strong swift kick to the guts to not only the retailer/corporation, but to employees and consumers. The December 2013 data breach, exposed Target in a way that many

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Today, we live in a technologically based world in which almost everything we do is done through computer-based technology. Communication, marketing, and even transactions are all done through technology. The danger of having all of your information online is that once something is on the internet, it is permanent. Whether it be your home address, phone number, or simply pictures of you and your family, you can never really remove anything. This can be both positive and negative. Negative because if your information slips into the wrong hands you can get into trouble. And this can be positive because with all kinds of people around the world posting information on the internet, it brings everyone a little closer together, making it easier to connect with people from all over the globe. One negative effect of the internet making the world a smaller place was Target’s data breach a few years back. In mid-December of 2013, Target experienced a crisis when criminals had forced their way into Target’s system, gaining access to many guests credit and debit card information. As the investigation continued, it was later determined that certain guest information, such as names, mailing addresses, email addresses and phone numbers were taken as well. Target has built its reputation of customer satisfaction over the years by providing excellent service to customers and having better discounts than their competitors,

Target not too long ago has conquered the privacy of a young pregnant teen, causing emotional stress to her parents, because they were unaware of her pregnancy. She started searching for baby-items online and Target assumed she was pregnant. So, they sent offers to her mailbox and her parents’ found out and eventually realized what their daughter has been up to. Target has unapologetically invaded the privacy of this young teen. It’s starting to become very common nowadays. We give Target the right to charge our cards, which contains confidential information about our credit histories, recent purchases, names, addresses, and phone-numbers. Target shouldn’t hold our personal information for public disclosure, because there’s a lack of consent, it’s unethical, illogical, invalid, and unprofessional.