Target Corporation Mission Statement

Target Corporation is the second largest retailer and mass merchandiser. It`s an American Company which provide everyday essentials and fashionable merchandise

The economic success of retailers greatly depends on their ability to reach customers and meet customer demands in ways that is convenient for the customer. No longer can retailers expect customers to only shop at their retail stores. Retailers are required to provide customers with the multiple shopping channels and flexible fulfillment options that they demand. Companies who fail to do so will see their customers take their business to competitors who are both willing and able to serve customers based on consumer demand (xxx)

The Target Corporation is focused on ways to build their legacy of the corporate social responsibility. Working together with team members, guest, suppliers and the community builds a superior outcome by which matters most by the Target leaders. Their purpose is to believe in great shopping, anytime and anywhere. The company culture builds a team of people with different backgrounds and unique points of view. As Target promotes an active citizen and good neighbor in our communities by which they give valuable time, talent and business strengths to growing our communities to a healthy and safer

Target Corp. is a well-known, nation-wide corporation that will soon been expanding internationally. Target’s goal is to provide exceptional quality merchandise and fresh foods for affordable prices. Their “Expect more. Pay less.” slogan goes far beyond just purchasing in store and online. Target provides exceptional service to their customers, whom they call “guests”, and provides benefits such as quarterly dividends to their stockholders. In the fiscal year, 2010, Target opened 13 new stores and of these new stores, 10 were in new locations. It is Target’s goal to create a convenient shopping experience across the U.S. In addition, Target Corp also supports strong corporate governance.

In 2014, Target headquarters discover its annual results which were US $ 941 million loss in Canada. They launched a YouTube campaign apologizing to the Canadians consumer for the inconveniences caused and admitting their bad strategy used in the Canadian market. They tried with this public expression to improve the relationship with the consumers. After this, new team starts to work hard on the data analyze and make new decisions about better segment stores and moving inventory. Also, they improve the system identifying wrong data and improving supply chain process. Even though at the end of 2014 the company

“We fulfill the needs and fuel the potential of our guests…making Target your preferred shopping destination…by delivering outstanding value, continuous innovation, exceptional experiences…Expect More. Pay Less @ brand promise.” (CorporateTarget) In addition to fulfilling the needs of its guests and providing outstanding value of services, the company is also committed to proving services and relationship to its community, internal and external organization. Target’s objective focuses on its leaders, employees and to fulfill its consumer’s needs by offering excellent value of its brand. To gain competitive advantage and differential advantage, a Target’s corporate created a strategic unit marketing to provide multiple services to its consumers. Additionally, Target also offers its product brand to differentiate from its competitive market. Target retail store sells multiple products to provide its customer a single solution for its shopping destination. “Many organizations manage their differing…by providing customers a single-branded solution across multiple markets.” (Ferrell, Hartline, 2014) Target Corporation created a corporate strategy to have the opportunity and competitive advantage such as valuable products for fewer prices for a successful marketing

Target Corporation is an American retailing company that uses various retail formats that range from low-end to high-end items. It was founded in 1902 by George Draper Dayton. It is now the fourth largest retailer in the United States and operates almost 1600 stores in 47 states (Funding Universe, 2004). Target differentiate themselves by other competitors by offering consumers fashion products and grocery at affordable prices, that drags the customers into purchasing more. A typical Target store averages from 145,000 square ft by 126,000 square ft. (Funding Universe, 2004). The stores are spacious, with a display of a grid format, which concludes in consumers shopping for items that are put on long gondolas so less space would be wasted.

Target is one of the most successful retail store in America. Their quality discounted products and customer service made them household name in many American homes, typically the lower-middle class family. It ranks high among other big companies. In 2015, Target was rank top 100 in 500 most valuable global brands. Also, it was rank top 50 in Americas 500 largest corporation by business magazines.

Target is one of the best retail stores that sell general merchandise beside food and drug products. Target’s reputation has been built over many years and through their organized effort. Target’s goal is to sell goods and services to satisfy the society’s needs and increase their profit.

Although Target, as a whole, is one of the most successful department stores in the industry with total revenues of 72.7 billion United States dollars as of January 1, 2015 (“Target Corporation Company…”). However, even with revenues as significant

The Target Corporation is a retail company that was incorporated in Minnesota in 1902. Target’s purpose and beliefs state that, “We will fulfill the needs and the fuel potential of our guests. That means making Target their preferred shopping destination by delivering outstanding value, continuous innovation and an exceptional guest experience—consistently fulfilling our Expect More. Pay Less. Brand promise”. It is the second leading discount retail store in the country, trailing behind Wal-Mart. The Corporation operates in three segments: U.S Retail, U.S Credit Card and Canadian. The U.S Retail Segment includes all of their U.S Merchandising operations, which offer everyday essentials and fashionable, differentiated merchandise at discounted prices. Their U.S Credit Card Segment offers credit to qualified guest through their branded proprietary credit cards: Target Credit and the Target Visa. The Canadian Segment includes cost incurred in the U.S and Canada related to their 2013 Canadian retail market entry. The Corporation 1,792 stores, 38 distribution centers in United States, 347,000 team members worldwide, an online business, and global locations in India.

Target is a General Merchandise Retailer, and sells its products through stores and online(digital channels) Chief competitors include Amazon.com, inc., Best Buy Co., inc., Costco Wholesale Corporation, CVS Health Corporation, The Gap, Inc., The Home Depot, Inc., Kohl’s Corporation, Macy’s, Inc., Staples, Inc., Wal-mart Stores, Inc. I selected Target because they offer a wide variety of items(both name brand and offbrand). They’re one of the few stores I consistently go to for Everyday, and specialty needs.

Target has had a lot of ups and downs they have faced in their career of a century they have left behind them. You can be well aware you want to get any similar brand that is serving like Target as a global partner to different groups you manage. You will need to make a proper impression as a virtue that needs to get satisfied as a partner and a person serving to bolster growth you want.

Target is a US based store which has home items as well as clothing for women and men as well as accessories you can get from this store and has a discounted way to avail diverse assortments you have plans to buy through and it is importance that holds a lot of weight when you buy online from this store.

Target is a company that is trying to help the environment in an innovative way. They are taking a number of steps to provide environmentally friendly products for people who are consciously making purchases of organic and natural products. Target provides a variety of items for its consumers and deals with several companies for environmentally friendly products.