Target Case Study Essay

One of Target’s strengths is that it’s one of the largest retail outlets. Target is a one stop shop for its consumers. Target

Target Corporation (NYSE:TGT) is the leading large-format general merchandise and discount retailer in the U.S., challenging Wal-Mart in electronics, toys and apparel while also seeking to differentiate with higher-end fashions and products for an upscale audience. As of the close of their latest fiscal year (FY2011), Target operated approximately 1,760 stores encompassing 233,000 square feet in 49 states and the District of Columbia. The company is divided into the retail and credit card divisions and moves the majority of its products through a highly integrated network of 37 different distribution centers, which include four food distribution centers. Target is one of the most well-entrenched large format retailers in the U.S., has the ability to manage their pricing strategies at a level of accuracy and precision that is comparable to Wal-Mart (Henderson, 2001). Unlike Wal-Mart, Target concentrates on a value-based message that concentrates on quality and price differentiation to sustain their gross margins while Wal-Mart concentrates on supply chain efficiency and a continual reduction of supplier and transaction costs (Krishnamurthi, 2001).

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

In today’s world, especially in Canada, consumers generally want to satisfy all of their needs in a way that saves them the most time and energy. In order to meet this need, Target offers their customers the chance to buy different products that they would normally have to go to two or three different stores

After the recession, Target’s value proposition shifted to simply offer affordable options in a wide array of product areas. However, now with better economic conditions and without the ability to offer lower prices than its affordable retail competitors, such as Walmart, and in order to stay relevant and refresh the company, Target needs to reposition itself as the high-quality concept and style-oriented retail store it was once known for.

There is this particular Target store located at the city of Signal Hill that I really enjoy shopping all the time. I love the nice organization of the store, it has excellent lighting, useful new products to my everyday necessities, and I always find tempting good deals. Throughout the years I have notice some population changes and racial diversity among the residents that shop at target, which I think is very interesting. Around ten years ago, Target used to be different, there was not much variety in clothing, no groceries section, and Black Friday was not as popular as it is today. One interesting fact about Target now days, is that it is the third largest discount store in the world, based on sales. Back when I was younger, I clearly

Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016).

Target may have a bigger selection on some products, but their store is such a big hassle. To have a well managed store you need good customer service, a good atmosphere, and low prices. That’s something Target has none of and Wal-Mart has plenty of.

“Expect more, pay less” this slogan is known throughout the United States that links amazing service and quality products at a great price from one convenient location, Target. Target has a long history of providing a wide variety of products from fashionable clothing for all members of the family to your everyday essential needs such as toiletries and cleaning supplies. Behind every wildly successful corporation is a strong organizational structure. Target has an extensive organizational structure that helps them provide the amazing products they do at even better prices.

Achieve the correct store arrangements which have to do with a long existing relationship with improvement of Target store. Amass having a corrective connection and accreditation through improved consumer experience. Bring in and seclude with connective understanding to use this store Target for shopping which started off in the 18th century.

As a consultant for Target, I’d start by clarifying how Target wants to compete in the marketplace, acknowledging effective strategies and tactics they’ve implemented, and identifying ineffective strategies and relevant pain points in their business. After addressing those critical issues, we’d begin to employ the four functions of management to develop, implement, execute, and monitor a plan (Kinicki, 2013). Planning – Establish a clear objective to increase internet sells via mobile commerce while leveraging our strengths as a brick and mortar retailer by taking advantage of customers who like to show-room (Wahba, 2014). Allowing customers to touch, feel, and inspect products prior to a purchase is something customers prefer and should be

Target has incorporated three more designers into their merchandise line in the last few months, but at the low cost of what customers expect. More food and grocery are being offered at Target stores annually. Target is not only looking on how to improve the merchandise for the customer but also the

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

In my personal opinion, Target should continue to develop a specific portfolio that is specifically targeted to its customer’s needs and likes, while focusing on maintaining the same product quality and variety for each store brand. Through its marketing strategy, the retailer has to assure the consumer they are purchasing the same quality product as if they were buying a national brand at a more affordable price; which at the end is more convenient for the consumer and does not have to sacrifice quality. Target should also expand to the South and Northeast where there are still plenty of attractive locations with no Target presence. This will attract more customers and consequently strengthen its store brands.

Have you ever had a colonoscopy or endoscopy – where they take a camera and look through your mouth down into your stomach; or a camera that goes in your rectum that looks through your bowel and intestines?