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Target Market Analysis Assignment For Interior Design

Satisfactory Essays

Team 7
TR 1:35-4:15
Professor Anthony Cox
27 September 2017
Target Market Analysis Assignment
Target Market: The market that we are targeting for Precision Point is the interior design market. We will not be targeting the consumers of this market, but rather the business that are involved. We plan to sell an augmented reality (AR) process of creating and showing interior designs to interior designers themselves that they can use to better service their clients. Augmented reality can be described as a technology that allows for the virtualization of a 3D model overlaid onto the real world, and can be interacted with and seen in real time and real dimensions.Our service will involve using AR technology, along with Precisions Point’s current mapping technology, and using it to show the designs that interior designers create in order to expedite the design process. Our proposed idea will also save designers time in creating these models, which will save them money and give them a monetary reason to use our services. Our service will go beyond simple modeling though, and will allow the designers to show their designs in an AR style and have their designs be as real as possible in order to confirm the designs before construction starts.

Characteristics and Trends
The interior design market consists of residential, commercial, interior decorating, and merchandising interior designing clients. Among this group of clientele, the residential interior designers hold the majority

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