Target Market Analysis Paper

The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.

The first Target store was opened in Roseville, Minnesota in 1962. The company began its’ path towards development in 1902 by George Draper Dayton. Dayton was a partner in Goodfellow’s Dry goods Company in Minneapolis, Minnesota. He quickly bought out his partners and became the founder of Dayton Dry Goods Company. In 1968, Dayton acquired the JL Hudson department store thereby changing his founding name to Dayton Hudson Corporation.

2.     Being a low involvement good, repetitive advertising is needed to increase high brand exposure. The purpose is to remind consumers of the brand and to maintain high awareness so that they will be included in the evoked set. Reminder advertising that incorporates the jingle and mermaid icon serves to increase positive associations to the canned tuna. IMC in the form of point of sales displays is particularly vital in the last touch point to stimulate sales where it becomes a “moment of truth” right before consumers decide on an

Target achieved its differentiation in the marketplace by positioning its products and store experience as higher quality than its main discount competitors Wal-Mart, with lower prices than department stores. Target’s main focus is QUALITY product and at a LOW PRICE. It all began with the idea of, “fashionable, smart design…delivered at a competitive discount prices.” Target strives to deliver to customers a unique shopping experience. Target grabs customer’s attention by their big red bulls eye and customers keep going to target. But at the same time Target need to make sure that their shelves are stocked, they gave good customer service,

INTEGRATED MARKETING COMMUNICATIONS CAMPAIGN PROPOSAL    Integrated Marketing Communications Campaign Overview for Lisa Brown   1  |  P a g e            Overview As  a  small  boutique  designer  label,  Lisa  Brown  has  limited  resources  to  implement  a  detailed   marketing  plan.   However,  in  such  a  competitive  environment,  it  is  increasingly  important  for   the  business  to  adapt  marketing  and  communication  strategies  to  maintain  brand  awareness   and  long-­‐term  business  viability.     MEVA   Communications   is

rnott‟s brand uses colourful, musical and fast ads to promote the Tiny Teddy biscuits. The 2009 IGA/ Arnott‟s promotion consisted of buying 2 Arnott‟s Tiny Teddy to enter a price withdrawal of $100, 000 (Lottos 2011). This promotion was

All across America, in towns metropolitan and suburban, you will probably be able to hunt down a Target. Identifiable by its glowing red bullseye logo, Targets normally sprawl across city streets, and stand anywhere from 1-5 stories tall. Out of the many superstores consumers these days have to choose from, I chose to review Target.

Laura and her boss Isabel have the garden variety marketing problem in the age of ubiquitous media advertising; how to reach the customer and sell your product amidst "ad-zapping devices and a decrease in consumer attention spans" (USAToday.com. October 10, 2006. PP. 1). Bob Gamgort, President of MasterFoods indicates that "the average American is exposed to 650 advertising messages a day" (Peebles, Ellen. October 2003 P. 32), however; that number may be drastically low, as a second estimate pegs the figure at 3,000 to 5,000 a day (USAToday.com. October 10, 2006. PP. 2). Regardless of which figure is correct, Bryant's marketing team must find innovative ways to compete in an ad frenzied environment; leading to the question of the efficacy of Laura's product placement/ celebrity endorser idea.

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

We are Agency TS9, a consumer products public relations firm, with an innovative approach to strategic communications. Beginning with research-driven consumer insights, Agency TS9, executes strategic public relations programs that increase engagement, build equity and drive measurable business results for branded consumer products and services. Our goal is to promote our clients to the best of our ability through the use of our powerful mix of traditional publicity to the modern social & digital media to capture the minds, hearts and spirits of target consumers. We are composed of 6 talented members. Mikaela Donelan as our skilled Account Executive, Molly Anderson as our wonderful Public Relations Coordinator, Andrew Ellingson as our dynamic

When identifying our target market area we will identify two levels. Level 1 encompasses the main focus of our marketing efforts and includes the local Georgetown community. This can be seen in Figure 2. Figure 2 can also be used to identify the local location of the Meat Market. The level 2 targeted market encompasses all areas outside of Georgetown bound by Highway 183 to the west, Highway 290 to the south, Highway 130 to the east and Highway 195 to the north. We expanded roughly five miles past 183 to the west and five miles to the east of 130 so that we could include the communities of Leander, Cedar Park and Hutto into our level 2 target area. This area can be seen in Figure 3. Figure 3 can also be used to identify the regional location

Company Profile Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores in the United States. It operates as two reportable segments: Retail and Credit Card. The company offers household essentials, including electronics, music, and toys; apparel and accessories; home furnishings as well as seasonal merchandise. It also sells its merchandise under private-label brands, such as Archer Farms, etc. Target Corporation operates in-store amenities, such as Target Caféand Target Clinic as well. Its marketing strategy includes selling its products on its online shopping site Target.com and its network of

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

The Right Target Market One of the most important marketing functions for a firm is finding