Target Market

1718, Baker Street, Nelson, BC, V1L5B5 (Address): It is located in center of the nelson city. There is many shopping, grocery store and restaurants near our Bar. There are lots of bars within the nelson area for example: Mike’s Pub, Bloom, Finley’s Irish Bar and grill, The Royal Bars that offer entertainment or live music are often referred to as music bars, live venues, or nightclubs. These types of bars have higher level of completion and range from inexpensive to elegant places of entertainment often accompanying restaurants for dining.

Hershey’s and Cadburys are moving towards the premium chocolate market through the acquisition or upmarket launches (Zietsma, 2007). The profit potential present in this sector supported by its 20% annual growth rate make it very attractive for large organizations to come forward and avail this opportunity. There is a low threat of new entrants prevailing in this chocolate industry because of the high capital requirements and expected retaliation by current manufacturers. Current players in the industry also possess some barriers to entry for new entrants by maintaining economies of scales with their large production capacity and keeping their product differentiation with their specialized and novelty chocolate products. Even though there are low switching costs and easy access to distribution channels, but still the brand loyalty of the customers including the Rogers’ Chocolate itself make it harder for new firms to come into the competition.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

Selection of distribution locations that can give a suitable place for customers to purchase company products is a very important way to enhance the distribution advantage. Reliable delivery timing is another point that Siemens can build on to create the needed differentiation through distribution. As Siemens depend on partners in many locations all over the world to perform the task of distributing its products, providing the needed training and support for those partners can help to enhance the distribution differentiation over competitors.

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

All across America, in towns metropolitan and suburban, you will probably be able to hunt down a Target. Identifiable by its glowing red bullseye logo, Targets normally sprawl across city streets, and stand anywhere from 1-5 stories tall. Out of the many superstores consumers these days have to choose from, I chose to review Target.

The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline

Flipkart took off as a great E-tailing company. Over the years as it grew, it had to employ various means to increase its sales and incorporate various distribution strategies to ensure efficient delivery and customer satisfaction. Below diagram depicts the basic distribution strategy of Flipkart.

Thirdly, I learned how to define a specific targeted audience group, and how to choose medium. In class, my professor showed an advertisement about a fast food restaurant. In the advertisement, hamburgers were healthy. The targeted audience is very specific when we analyzed. The fast food restaurant wanted people who thought hamburger were unhealthy to buy their hamburger, and fat people continued buying their hamburger. After seeing this advertisement, I knew the importance of targeted audience. That was also the reason why I changed my audience of my RIP project. Therefore, I improve a good habitat. I always think about my audience when I write my essay. What’s will appeal them, and what’s the specific influence on them. Another things that

During its heyday Allders was one of the biggest department stores of its kind in the UK. Founded over 150 years ago in 1862 by Joshua Allder in Croydon, Allders started out as a linen and draper mercer. By the time Joshua Allder passed away in 1904, the store had grown considerably. The shop had expanded and so too did the range of items it sold; from haberdashery to china and porcelain items too. In 1908 Allders was sold to J.W. Holdron and F.C. Bearman, who continued to develop the store creating 50 departments, before selling the business in 1921. In the late 1950's Allders came under the ownership of United Drapery Stores and continued to expand and provide an ever-increasing range of items, with a £3 million turnover in the early 1960s.

Distribution is an important marketing mix. Distribution strategy of a firm is a plan created by the management of a manufacturing business that specifies how the firm wishes to transfer its products to intermediaries, retailers and end consumers. In earlier days the consumers used to book for a car and wait for more than a year to actually buy it. Also the concept of Show rooms was non-existent. Even worse thing was the state of the after sales service. With an objective to change this scenario & to offer better service to customers, Maruti took initiative. To gain competitive advantage, Maruti Suzuki developed a unique distribution network. It has the largest distribution & Service network

Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.

1. Describe the current distribution system of the company and explain why it is so important for its brand positioning? Please explain also how the brand is positioned on international markets.

a. What process elements do you believe are critical to ensure your organization understands the target market and its needs today and remains knowledgeable and informed about trends as your business grows and technology and market forces change the market? Are there specific tools (e.g. CRM, big data tools) that should be part of your firm’s toolkit? If so, explain what value they bring, how they fit into your process, and way they are worth the investment of time, money, and mind share during the critical startup phase.

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.