Target Market Of The Celcom Company

The Walt Disney Company (Disney) from character animation and expanding into other adjacent businesses with the aim to bring happiness to the family through several different, but related channels. In October 1923, Walter (Walt) Disney and Roy Disney Brothers Studio set up and start creating animated films that would eventually become the basis for Disney "3". In 1937, Disney created Snow White and the Seven Dwarfs. This film is the only animated film to the position of the American Film Institute list of the 100 greatest American films of all time "4".

The Walt Disney Company, more commonly known as Disney, is a company that was founded in October 16, 1923 by brothers Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. The company eventually changed its name to the current Walt Disney Company in 1986. The company was headquartered in Burbank, California. The company is a public company that has diversified to live-action film, television, and even theme parks.

Walt Disney started out by producing short animated films in 1922 and in 1928 introduced Mickey Mouse, the world most famous cartoon character shown in Figure 4 below (Olsson 1996; Kramer 2002). Following this breakthrough, Kramer (2002) found that Disney proceeded innovatively with new film technologies of sound and colour that resulted in the first successful animated feature Snow White and the Seven Dwarfs in 1937.

The Walt Disney Company is a large conglomerate best known for its classic animated movies and multi-national amusement parks. What most people don’t realize is however, is how much Disney owns, including: theater and music production companies, retail locations, a cruise line, Marvel, Lucas films, Pixar, ABC, ESPN, and more. According to Walt Disney Studios, the company was founded in Los Angeles in 1923 by brothers Roy and Walt Disney, however they did not see their first major success until the release of Snow White and the Seven Dwarves in 1937. Through the 1930s and 1940s, Disney continued to make popular animated films such as Fantasia and Bambi; they also produced propaganda films for the US government during the second world war.

The Walt Disney Company had become a powerful source in creating childhood culture all over the world. Its animated films in

“C’mon in the sound stage, I’ve got something to tell you guys (“Snow White and the Seven Dwarfs”).” Walt Disney proceeded to tell the animators his story of Snow White and the Seven Dwarfs, which left them all teary eyed. It was then decided that Snow White would be their first feature. Snow White and the Seven Dwarfs is one of the most successful movies in history (“Disney, Walt, World Book, Inc.”). Previously, it was rumored that Disney would be shutting down his studio, as many others did during the Great Depression, instead he did the opposite and brought Snow White into it’s making (Doyle). Disney’s first estimated production cost was severely low, but he was later on granted a higher budget as his producer thought it would be a hit (“Snow White and the Seven Dwarfs”). The film was referred to as “Disney’s Folly

Movie making has been a fascinating subject in the U.S for many years. There are thousands of movies that have been made, and different movie companies. Most companies like to appeal to adults, but Disney has appealed to kids since 1923. Disney’s history is very interesting, Walt Disney had an idea, and that idea would change everybody’s outlook on children movies. In the early days of Disney, Walt signed a contract to start a live production. The company was then named “The Disney Brother Studio”. As Walt once said “the way to get started is to quit talking and begin doing” (justdisney.com).

The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market currently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%.

| * Card phones installed in public areas, where were carefully chosen to maximize phone usage * Organized a large multi-media campaign for pay-phone launch with public demos * Retail dukas could sell the cards at 14% margin * Set competitive pricing, 50% lower than most of the other service providers * Trained technicians to provide quality services and recruited professionals to better manage the company * Selected durable equipment and replaced them in 5 years to ensure quality

Founded in 1934, The Walt Disney Animation studio is the oldest surviving animation studio in the world. The studio is documented with creating new techniques for the day, which are now considered standard. Disney produces the most animated motion picture films. Another major animation studio based out of California is Pixar Animation Studios. However, Disney agreed to purchase Pixar in early 2006, for 7.4 billion dollars. Pixar has produced films that have won seven academy awards including Toy Story, Cars, and Finding Nemo.

The Walt Disney Company was first founded in 1923 by Walt and Roy Disney (Wasko, 2011). It was first known under the name of the Disney Brothers Studio, before changing its name in 1986 (Disney’s history of magic: Timeline, 2013) (Timeline, 2013). In 1927, Mickey Mouse was created and soon became the symbol of the Company (Wasko, 2011). Internationally recognized for its animation, the Studio was the first to present a ‘’full-color cartoon’’, Flowers and Trees, which later went on to win ‘’ […] the first Academy Award for Best Cartoon’’ in 1932 (Wasko, 2011). Five years later, Disney released Snow White and the Seven Dwarfs, its first ‘’full length animated film’’(Timeline, 2013). It wasn’t until 1940 that the Company became public and, therefore, available to be traded on the stock market (Timeline, 2013). Fifteen years later, Disney was opening its first theme park in California under the name of Disneyland (Disney’s history of magic: Timeline, 2013). Incidentally, the

Established in 1923, Disney Studios released the first ever full-length animated feature film, Snow White and the Seven Dwarfs in 1937. By 2015, Disney Studios employed about “6,500 employees, and spent $2 billion producing films annually”. Alan Horn, Chairman of the Walt Disney Studios, oversees five studios, that together made up Disney Studios. The Walt Disney Studios Motion Pictures ‘Disney Live Action’ and Walt Disney Animation Studios ‘Disney Animation’ are directly from Walt Disney’s original studio. The three others were acquisitions made during Bob Iger’s time as chief executive officer of The Walt Disney Company. The first was Disney's competitor animation studio, Pixar, which was purchased for $7.4 billion in 2006; second, Marvel Entertainment, which had its roots in comic books, for $4 billion in 2009; and finally the legendary filmmaker George Lucas’ Lucasfilm for $4.05 billion in 2012. During this time, Disney Studios began pursuing a “tentpole” strategy, which entails investing in higher budget films that would hopefully produce a larger profit by pulling in a large portion of the market. The larger profit would also help compensate for losses that may occur in smaller budgeted films. As it stands, Disney studios currently produces 10-12 films annually with approximately eight of them with production budgets in excess of $150 million. The current breakdown of tentpole films expected annually is as follows: two from Marvel, one from Lucasfilm, one from Pixar,

Next are the high-tech managers. Such consumer groups like DVC products mainly because they tend to these products are better able to help them to complete the work of the office, and to more than some of the more specialized creativity. The analysis of this group because of their high expectations for new products, and they spend a lot of reasons with the money when they think to be able to prove that this innovative product to meet the need.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

Walt believed the true revenue lay with full-length feature films. In 1937 Walt Disney and his studio created the world’s first full-length, full-color animated feature, Snow White and the Seven Dwarfs. This was the highest-grossing animated movie of all time, even out grossing animated films until the year 2000 (Exhibit 7). Disney Brothers Studio attempted to increase its market share so cleverly in the fact that they began a signature trend of stocking shelves with products the day of the film’s release in huge retail stores such as Sears and Woolworth’s.