The Nissan leaf has been positioned differently for different market segments. According to Solomon, though the job of the marketer is to create value, build customer relationships and satisfy their needs, it is difficult, as in todays’ complex society people have different needs and therefore it is important to segment markets and target them individually, therefore markets are segmented into different segments on the basis of demographics; age and gender, family structure, income, race, ethnicity and social class (Solomon, 2013). Using these different criteria, marketers segment their markets, according to particular characteristics, which they share, and then target them accordingly. Targeting is evaluating
For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.
Ecostar not only wants to be the top selling hybrid to individual consumers, but also to organizations, of all sizes. Ecostar will develop individual marketing tactics for each organization it wants to market too. The reason for the personalized marketing strategy for each organization is because each organization will have their own needs and wants that must be met in order for the organization to be willing to purchase a vehicle. This can be done on a corporate level but not one on an individual consumer level. Some of these reasons and difference will be discussed later on in the analysis.
Hybrid vehicles, which are environmentally friendly vehicles, which will replace fossil fueled car in the future but they have a limited range and long fueling time. As fossil fuel resources start to become limited and non-environmentally friendly, car manufacturers are looking to find ways to make hybrid vehicles the future of transportation. Hybrid vehicles are beneficial since they are efficient, reduce pollution, and cut global emission than the current hybrids models. As such, hybrid-electric vehicles can have real public benefits for both the environment and for energy security. Hybrid vehicles can help reduce smog pollution by ninety percent or more in comparison to the cleanest conventional vehicles today. Hybrids also give a rewarding tax insensitive in a way to get more people to buy and drive hybrid vehicles to help keep the environment clean. As for now, hybrids have their strengths and weaknesses that haven 't been perfected yet, but they keep on getting better each year.
Hybrid vehicles comparable to conventional motorised rental cars offer the ability to reduce fuel efficiencies. This current trend within the U.S market will be instrumental, as it will significantly shift towards fuel efficient vehicles and impose a sign that car rental markets are taking an approach and looking beyond gas vehicles (GoAuto, 2011).
Abstract- Today’s environmental situation is continuing to spiral downwards; the ozone layer is receding, habitats being destroyed, and the air is being polluted. Scientists of every nation are researching ways to solve this problem. Due to automobiles sizeable contribution to the environmental crisis, studies are focusing on ways to reduce the harmful emissions caused by the internal combustion engines. Hybrid vehicles offer an alternative to powerful gas engines by providing the car with a secondary propulsion source powered by a strong battery. With this secondary power, car manufactures can reduce the size of the internal combustion engine, which accordingly reduces emissions and raises the vehicles miles
The hybrid vehicle is a popular choice for many buyers when purchasing a new vehicle because of all the positives effects, but what buyers don’t think about when purchasing these vehicles is the negatives effects they have. Over the last twenty years, manufactures have made hybrid vehicles look spectacular, but the truth is not what it seems. The emissions of the vehicles are not as good as advertised, the initial cost is significantly more than a normal vehicle, and the performance is compromised to compensate for better fuel economy.
As the cost of oil prices rise, consumers are becoming more aware of the gas prices as they fill their cars. For many commuters, walking and biking are not an option to and from large cities and public transportation continues to leave something to be desired. Although most people are not concerned with the rapidly depleting oil supplies around the world, they are feeling the pinch at the pump. This brings the attention to the possibility of hybrid cars, with their claims of superior gas mileage. But what is a hybrid car and does it serve as a possible solution to decrease our oil consumption?
Traditional vehicles use gasoline or diesel to power a combustion engine, while hybrid vehicles use both the traditional combustion engine and an electric motor ran on electricity. Hybrid vehicles are superior to their conventional counterparts when it comes to fuel efficiency. Like in traditional vehicles, the combustion motor’s alternator charges the vehicle’s battery. But the difference is that in hybrid cars, there is an electric motor that can utilize the energy generated by the alternator. The reason why hybrids are so efficient is that the alternator from the combustion engine charges the battery which runs the electric motor. Therefore, hybrids can alternate from one energy source to the other, cutting down the amount of fuel needed to go longer distances. Hybrids are also considered environmentally friendly because they produce 90 percent fewer emissions than their conventional competitors. Hybrids are also flexible when it comes to their energy source. Hybrids can be fueled like normal cars are powered by wholly by electricity, and of course, they can use both.
The first is the cost savings that owners of car can make when using this option. The hybrid cars can be fuelled for lesser prices compared to the price related with gasoline cars. This will reduce the costs of the car owner as well as the costs incurred when dealing with the pollution caused by the emissions from the traditional vehicles. The electric cars are also beneficial because of the reduced carbon emissions (Mulvaney, 2011). The cars are eco friendly and are operated by the engines that are powered by electricity. This means that they do not emit any gases in the atmosphere since it runs of a clean energy
Hybrid cars are vehicles that have a combustion engine with an electric motor and battery pack. There are many types of hybrid vehicles and they are all different. As we know gas can be expensive at times. It is bad on our environment as it causes pollution. Hybrid vehicles is one way we have improved our economy and environment. It provides less emissions than regular vehicles and gasoline is just a backup, as these vehicles run off electricity as the main source. Earlier models have used lead-acid batteries, which were bad on the environment due to the high amounts of toxic lead. Hybrid vehicles have since then improved and now contain lithium ion batteries. Hybrid cars do have many positive aspects, but they are not completely safe toward the environment.
One disadvantages of hybrid vehicles is the cost - and yes, we should expect to pay more for a hybrid model than a regular petrol car. But you can at least offset this with the lower running costs of a hybrid vehicle and the vehicle tax exemptions. Hybrid cars also tend to offer longer guarantee and warranties on their vehicles, which will give you more peace of mind when making the investment.
Many consumers are becoming more environmentally conscious about the kind of vehicles they drive and how they impact the environment, as a result, hybrid cars are becoming more popular. Hybrid vehicles conserves fuel and produces less carbon oxide emissions, as a result, many cities in the United States are switching their public transportation and other service vehicles to hybrid cars. In addition to being environmentally friendly, hybrid vehicles have less dependence on fossil fuels, has a regenerative braking system, they are built from light material, they have high resale value, and they are financial benefits of having a hybrid vehicle.
Though hybrid vehicles are a known technology, not many of us know what they are all about. They are efficient on fuel economy while reducing carbon footprints by keeping the air free of pollution. Many people do not realise what might happen if alternative methods of transportation are not developed in the near future. Development of hybrid vehicles is growing more important with each passing day. With no end in sight for lower prices of gasoline much of society is beginning to feel the economic squeeze. Hybrid vehicles could help reduce emissions and also reduce dependence on foreign oil.
The decision of dividing the entire market into different consumer segments is just what Paul Elio did when he saw a potential for his three-wheeled efficiency vehicle. Before a business can target a specific market, the market needs to be divided into segments based upon similar needs, wants, or desires. “It is not feasible to go after all customers, because customers have different wants, needs and tastes” (Suttle). Identification of target demographics is necessary for market segmentation research. Consumer demographics range from gender, age, ethnic and religious groups, household size and income, and even geographic regions. Markets can also be segmented based on consumer’s behavioral and psychographic characteristics. Elio took notice that many consumers drive larger vehicles on their commutes and often only have one person inside the car. He saw a need for a