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Target Market Strategy For Selected Product And Service

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Contents
1.1. Introduction 2
1.2. Background 2
2.1. The marketing environment 2
2.2. Macro environment: 3
PEST(EL) 3
2.3. Micro environment 3
Competitor: 3
Customers: 4
Distributors: 4
2.4. SWOT 4
Strength: 4
Weakness: 4
Opportunities: 4
Threats: 5
2.5. Porter 5 5
Threat of new entry: 5
The bargaining power of buyers: 5
The bargaining power of suppliers: 5
The threat of substitute products: 5
The rivalry among existing firms: 5
3.1. Base of segmentation in different markets 5
3.2. Target market strategy for selected product/service 7
3.3. New position for selected product/service 8
3.4. Customer value proposition affect marketing activities in market 8
4.1. The marketing mix 9
4.1.1. Product as a part of marketing 9
4.1.2. Price 9
4.1.3. Place 10
4.1.4. Promotion 11
4.1.5. Additional element of marketing, namely: People, Process, Physical environment 11
5.1. Conclusion 12
6.1. Recommendation 12
References: 12

1.1. Introduction
Marketing plays an important role in the success of the business. In 21st century, marketing became most the fastest growing field and interesting many employees. As a result of this report, my audience will be showed the perfect marketing strategy of Rolex - the leading name in luxury wristwatches, it becomes well known in over the world and some of the world 's most famous people have used.

1.2. Background
In 1905, Hans Wilsdorf have founded Rolex’s brand from a small company specializing in the distribution of timepieces in London. The

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