Target Marketing

A feasible solution is a global optimum if there are no other feasible points with a better objective function value in the feasible region.

Continue Mission ensures that military Veterans and their families are the main focus of their mission and that they are given an opportunity to reduce their stress, improve their relationships, and prevent suicide. We utilize a three-pronged approach focused on improving and saving the lives of veterans through one-on-one services, group activities, and a large referral system of community resources that support and educate Veterans. Continue Mission is a 501C-3 non-profit organization founded by Joshua Hansen, U.S. Army, Retired and Laura Cantin.

I choose to talk about the Target Corporation, because it is a franchise where consumers constantly shop at for their grocery, home décor, and bathroom essentials. The Target brand is in the general merchandise retailing industry and was first established in 1962. Target’s mission statement states: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Target Corp., n.d.). The company’s mission statement implies that Target is a store where consumers can get products for a reasonable price. Target is performing well despite of their security breach problem a couple of years ago. It does not follow Pfeffer’s principles to the key, but it is a high performing organization. Their goal is to provide affordable prices at their different full-service department stores. Target has 1,556 stores and is the fourth largest retailer in America. It ranks as the second discount retailer in America only Wal-Mart Stores, Inc. stands in their way (Target Corp., n.d.). In 2011 Target acquired the Zellers retail chain, at a cost of $1.8 billion dollars to its international expansion (Target Corp., n.d.).

The Target Corporation is a retail company that was incorporated in Minnesota in 1902. Target’s purpose and beliefs state that, “We will fulfill the needs and the fuel potential of our guests. That means making Target their preferred shopping destination by delivering outstanding value, continuous innovation and an exceptional guest experience—consistently fulfilling our Expect More. Pay Less. Brand promise”. It is the second leading discount retail store in the country, trailing behind Wal-Mart. The Corporation operates in three segments: U.S Retail, U.S Credit Card and Canadian. The U.S Retail Segment includes all of their U.S Merchandising operations, which offer everyday essentials and fashionable, differentiated merchandise at discounted prices. Their U.S Credit Card Segment offers credit to qualified guest through their branded proprietary credit cards: Target Credit and the Target Visa. The Canadian Segment includes cost incurred in the U.S and Canada related to their 2013 Canadian retail market entry. The Corporation 1,792 stores, 38 distribution centers in United States, 347,000 team members worldwide, an online business, and global locations in India.

Target Corporation is a chain of retail stores commonly known by its famous logo of a red bull’s eye. It mainly targets the middle class people and prides itself for providing a range of quality products at affordable prices as opposed to providing cheap products, which are of poor quality. In this paper, I am going to look at the history of Target Corporation from its formation to the present day. I will also address the expansion of Target into Canada and the challenges that it has faced there. The challenges include rapid expansion (which has led to difficulty in controlling its operations), empty shelves, lack of variety, intense competition from other stores such as Wal- Mart and Canadian tire as well as the issue of price

After 90 years of growth, target has over three hundred stores across Australia with stores conveniently located in both metropolitan and regional areas (Wesfarmers, 2016). Target offers its customers a diverse range of products including Branded clothing, cosmetics, toys, homewares, electrical, fitness and consumer electronics. Few premium brands, mostly mid-range seasonal fashion lines (Target Australia, 2017). Target’s core marketing strategy is targeting fashion conscious shoppers by collaborating with designers like Jean Paul Gaultier and Stella McCartney (Catie Low, 2016) with a focus on quality and customer in-store shopping experience, and entering high volume brands, exiting unprofitable sales and toy sales.

In this article How Does Target Know so Much about Its Customers? Utilizing Customer Analytics to Make Marketing Decisions, authors describe data mining program, types of data needed to identify changes in consumer behavior, privacy issues that arise with data mining, and customer analytics support marketing decisions. Target customer behavior is tracked, analyzed, and possibly shared with other business, whenever shoppers make a purchase or browse on its Web site. In fact, all three authors enlightened, “Target Corporation is a leader in analyzing vast amounts of data to identify buying patterns, improve customer satisfaction, predict future trends, select promotional strategies, and increase revenue ”(Corrigan, Craciun, Powell 159). Target

Target has done well over the years due to its successful integrated marketing communications. Today, Target is the second-largest discount retailer in the United States, with $65.4 billion in sales and rank number 28 on the fortune 500 list. The main focus to build an up-market cachet of its brand without losing its relevance for price conscious consumers, Target positioned itself as a high-fashion brand retailers. Target aims to fulfil its brand promise of delivering trendy styles and quality merchandise at affordable low price by sending Merchandisers to travel over the world to look for next hot items. Target adopted Europe popular concept of ‘fast fashion’, which keep the product selection fresh result in more frequent shopper visits. To further enhance the shopper experience, Target uses a variety of tactics to communicate its ‘ cheap chic’ positioning, beginning with its slogan, ‘Expect more, Pay less’. Target also pays attention to how they place the shelves, lighting, fixtures and even creating wider aisles to avoid visual clutter.

The goods and services in the competitive environment is what triggered Wal-Mart to analyze their current marketing targets and strategy. Target was their biggest competitor and the economy dropped was perfect timing for Wal-Mart to revise their goods and services for the middle class consumers. Wal-Mart identified that they were selling skinny jeans to their customers who the vast majority averaged a size fourteen. This was not smart marketing from a consumer based standpoint. Wal-Mart revised their target mix and then identified what needed to be revised in their marketing mix that would be beneficial to the organization.

Target is looking to beat its competitors at Walmart in the grocery and delivering department. Currently Walmart is doing better in sales in that area. Target is so invested in wanting to make these two departments the best that they can be that they even hired someone from Walmart to oversee the problems and also an employee from General Mills. Target said they would buy delivery logistics from the company Grand Junction to make online shopping easier and more convenient in order to get shoppers away from using other online shopping methods such as Amazon. Grand Junction became part of Target's technology team and they will independently be working with them after their other contracts end.

Target Corporation is the second-largest discount retailer in the United States, second to only Walmart. Headquartered in Minneapolis, MN, Target employs around 350,000 workers around the country (About Target, 2017). Target was established over 50 years ago and has been going strong since then. Their competitors have sought to beat them out but Target’s will to compete has been stronger than ever. The large bull’s-eye that is located on all of their stores in as well-known as the Golden Arches of McDonalds. Walmart stores make it quite difficult for any other discount store to compete because of their sheer size and footprint around the country.

Another reason was its bids conversion ratio which was falling year by year which can be seen from following table:

By understanding what their target market is marketers will be able to do research in order to acquire data that can help them understand what the customer hopes to find in their product. The two ads method in which they decide to tackle gender is interesting. Since the two ads do illustrate similar products they present in different notions.The ad that targets women has a lighter color palette that most notably bring a lot of attention to the color pink, the default color for all women. Contrary to the women 's, the men 's product tends to stick with a neutral color choice so that it doesn 't attract unnecessary attention. The female ad features a beautiful woman in order to amplify the need for the common women to look beautiful. Although in the men 's print ad, the model features a serious expression who looks sophisticated and powerful, in order to demonstrate that using cosmetics can be masculine. Albet, his expression also tells me that this product is something to be kept secret, it is a product that you wouldn 't share throughout your daily life because society influences men to believe that they must be powerful and not even think of portraying femininity. whereas the female ad displays a confident woman accompanying the product and foreshadows that she is outgoing because she carries a healthy glow. The women 's cosmetic product also feature a hashtag that the company hopes for the customers to engage conversation regarding the bb cream, this is not included for

The media, government and individuals have different views on the riots, and what the causes were that contributed to it. Whatever the reasons were, the fact that this event happened

We have segmented our markets by living arrangements (dormitories or off-campus), year of study and by country of origin. Our research showed that students living in dormitories that are going out of province for their summer vacation in first and second year are our most attractive markets. Some of these students remain attractive in later years as secondary targets. Figure 8 illustrates our target markets by year of study and place of domicile.