Target Marketing Plan For Target Corporation

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Target’s journey started in 1902 in Minneapolis, Minnesota by George Dayton. Since then, it has become one of the largest retail stores in North America. Target’s goal is to create a loyal customer base by selling fashionable, yet reasonably priced range of products. Their catchphrase is “Expect More-Pay Less”. Target Corporation operates more than 1,800 Target stores across the country, an online business at, Super Target stores that provide a full line of groceries to consumers, Target Express and a Target Pharmacy. In addition, they offer the Target REDcard, the Target Visa and the Target Debit Card that is only valid in Target stores. The company is increasing its grocery business and actively extending stores for the future.
The Target Corporation takes pride in their social responsibilities. They are dedicated to the social, economic and environmental well-being of the communities that surround them. Their mission is to “make Target the preferred shopping destination for guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More Pay Less brand promise”. “In 2015, Target will continue to sponsor numerous programs as part of its commitment to building strong communities including: Take Charge of Education; food donations; disaster response and relief; National and Regional Days of Service; team member volunteerism; and walks with national partners, including St. Jude and
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