Essay on Target

Target Corporation is an evolving company. Target has great expectations for its future. For the year 2015, Target aims to expand its experience in order to effectively alter their customer’s expectations and shopping behavior. Target’s industry outlook starts with opening fifteen new stores for the year. The strategic store growth plans focus on localization and customer experience. Target will establish new store formats such as TargetExpress and CityTarget, while also offering new experiences, merchandising layouts and innovations in its general merchandising stores. (Target.com) The retailer’s TargetExpress is the smallest store format at approximately 20,000 square feet and aims to provide customers with effective quick trip shopping experience.

Purpose, Belief, and Brand Promise: Target’s purpose and beliefs can be expressed through its brand promise that was first unveiled in 1994. Expect More. Pay Less.® is the brand promise and reflects the unique retail experience offered at Target and is a reflection of the commitment it has to the community and offering guests value, quality, and

Target also allows famous designers to design products for their stores that are offered for a limited time. (target.com)

Company Profile Target Corporation was founded in 1902 and is headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores in the United States. It operates as two reportable segments: Retail and Credit Card. The company offers household essentials, including electronics, music, and toys; apparel and accessories; home furnishings as well as seasonal merchandise. It also sells its merchandise under private-label brands, such as Archer Farms, etc. Target Corporation operates in-store amenities, such as Target Caféand Target Clinic as well. Its marketing strategy includes selling its products on its online shopping site Target.com and its network of

Target Corporation was founded in 1902 and headquartered in Minneapolis, Minnesota. Target Corporation operates general merchandise and food discount stores throughout the United States. The company’s products range from household essentials, to electronics, to toys, to apparel and accessories, to home furnishings, to food and pet supplies. Most of the merchandise is sold under Target and SuperTarget trademarks, but it also sells under private-label brands, such as Archer Farms, Circo, Merona, and Room Essentials. The company also offers merchandise through programs like ClearRx, Great Save, and Home Design Event. Additionally, Target markets its merchandise under license and designer

Founded in 1902, Target has been continually growing and expanding their organization. With their growth, Target has opened multiple stores and began to give back to the community as soon as financially responsible (Target, 2015). Their main goal has always been to improve the community and grow with the changes.

After the recession, Target’s value proposition shifted to simply offer affordable options in a wide array of product areas. However, now with better economic conditions and without the ability to offer lower prices than its affordable retail competitors, such as Walmart, and in order to stay relevant and refresh the company, Target needs to reposition itself as the high-quality concept and style-oriented retail store it was once known for.

In today’s world, especially in Canada, consumers generally want to satisfy all of their needs in a way that saves them the most time and energy. In order to meet this need, Target offers their customers the chance to buy different products that they would normally have to go to two or three different stores

The Target Corporation is a general merchandise retailer that opened up in in 1962 under the parent company of Dayton Corporation. This parent company was renamed the Target Corporation in 2000 and are based out of Minneapolis. There are over 1,800 Target stores throughout the United States which includes Targets and Super Targets. In 2005 Target began expansion in India and in 2011 to Canada however this expansion into Canada did not fare well and all Target Canada stores were closed by 2015. According to Forbes in 2005 they we ranked amongst the highest cash-giving companies in America with 2.1% given and they donate about 5% of its pre-tax operating profit. In 2010 Target was ranked number 22 by Fortune magazine’s World's Most Admired Companies.

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

The Target Corporation prides itself on their department store roots with a constant obligation to great prices and stylish originality. The main focus of every Target store is the customer, whom the corporation refers to as a "guest", making them feel more personal. Each guest can expect to

The Target Corporation, what used to be known as the Dayton Dry Goods Co., is an American retailing company that was founded in Minneapolis, Minnesota, in 1902. In 1962, the first Target store was opened in Roseville, Minnesota. It is the fifth largest retailer by sales revenue in the United States behind Wal-Mart, The Home Depot, Kroger and Costco. The company is ranked 33rd on the 2007 Fortune 500. Target operates its retailing business exclusively in the United States. It is a rival with Kmart and Wal-Mart. Target was listed in Internet Retailer's list of the top 500 retail web sites in 2007 also, this not only proves of brick and mortar sucsess but also online retail.

Target is a large retail company, offering third parties ' goods and services while also selling their own signature brands. For home and office Target promotes their threshold brand, while in groceries, Target carries items similar to all name brands under the name Market pantry or Archer Farms. When customers need paper products, chemicals and medicine they market their up and up brand. For fashion and apparel Target has numerous brands from Cat and Jack to Mossimo. Target through the years have continued to revamp and innovate their lines to keep up with the advancement in marketing practices and trends. For example,

hits but Target is still knows how to create attention to itself in the smaller

Target and TOMS are both thriving companies, engaging in corporate social responsibility, and sustaining large profits. According to an article “Target: Through the Years”, the first Target store was founded in 1962 in Roseville, Minn., with a focus on high end shopping at competitive discount prices. Target currently is the second largest general merchandise retailer in America with over 1,301 stores in America, 366,000 employees, and global locations in India and Canada. Target also takes pride in being a corporate responsible citizen, with commitments to sustainability, health & well-being, responsible sourcing, safety & preparedness, team members, volunteerism. (quote target on corporate responsibility site). Most notably, Target was ranked no. 8 in 2008 on the Fortune 500’s list of most admired companies. Target is currently ranked in the top 7% of the Fortune 500 list.