Target Retail Anlayisis

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-- | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | | Target Retail Analysis | | | | Arpit Minhas, Tim Gaugler, Christopher ScwartzRetailing –Marketing 327 Fall 2015 – Dr. Denise T. Ogden 10/12/15 | Introduction Target Corporation is one of the largest retailers and mass merchandiser in America. According to the National Retail Federation (NRF), Target falls in the top 10 companies out of the top 100 companies in America falling at number 6. Target offers everyday necessities, fashionable merchandise, home essentials and many more offering pricing at discounted levels. As one of the major retailers in America,…show more content…
On May 1st, 1962 in Roseville, Minnesota Target corporation celebrates its first grand opening. Situation Analysis Target Corporation is the 6th largest American retailer and mass merchandiser offering every day essentials, fashionable merchandise, and supermarket necessities at discounted prices. As the company is one of the largest retail industry leaders it faces many industry trends such as competition, economics, and community and government requirements. Within Target locations, they provide licensed departments such as Target Optical, Pizza Hut, Portrait Studio, and the major license of Starbucks. Dayton was not the only realizing the opportunity for growth in the discount retail industry, in that same year, Target’s biggest competitor, Sam Walton found Walmart. This right away creates the vision of Targets growth path. Target expanded from the Midwest. Opening in urban markets, Target placed itself as an upscale discounter offering a wider selection of higher quality designer products and as well as a better shopping experience. In 1995, Target enters the grocery business launching the first Super Target location (Yue, Qingyuan, Rao, and Ingram). The idea of Super Target was modeled after the Walmart supercenters with a slightly different aspect of actual locations providing grocery products. By 2002, Target jumped to the second largest discount retail in the

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