Target Segments of Jetstar Essay

Growing faster than manufacturing, retails and financial services, the Travel and Tourism industry outperformed the global economy is 2012 (World Travel and Tourism). This continuing increase in world travel and tourism is expected to help the airline business. JetBlue can take advantage of the growing

Modern airline travel has become so commonplace that it is very similar to the crowded train system of the 1920s and 1930s. In the highly competitive airline industry, while not the largest company, the company that seems to glean the most press for providing innovative solutions and customer service is

Flight Centre Limited (FLT) started in the early 1980s and is an Australian-based company listed on Australian stock exchange (ASX). It is now ranked as the third largest Australian consumer service company with market capitalisation of approximately AU$4,117 million as at early May, 2013 and is employing over 7,000 employees in Australia. FLT is engaged in three main segments of travel retailing, corporate travel management to wholesaling business with a global presence but mainly focused in 5 geographical regimes in Australia, United States, United Kingdom, Asia and the rest of the world. FLT owned more than 30 brands including FCM Travel Solutions, Corporate Traveler, Escape Travel, Student Flights to Campus Travel and many more with a global networking spanned over 75 countries to develop and promote attractive and responsible holiday options. Some of the key competitors in Australia are Jetset Travelworld Limited, STA Travel LTD, and Webjet Limited.

Customer service is a valuable influence on quality. Qantas delivers the expectations of customers by representing civil and accommodating staff members. Qantas has implemented a series of operational strategies to enhance the speed of their service. These vary from booking flights online, online check in, check in kiosks and Q Bag Tags. Dependability at Qantas is based on the consistency of on-time departures and arrivals. Flexibility is relevant to Qantas’ responses to the changes in market demand. Flexibility is demonstrated through Jetstar’s variable fare. Qantas offers customisation through its participation in the Oneworld Alliance, where it can provide its services to over 680 destinations in 134 countries. Qantas has worked on developing less costly and more efficient opportunities for its consumers by launching new discount airlines: Jetstar and Jetstar

The emergence of low cost airlines and their business models have fostered several changes within the tourism and travel industry as well as are having a tremendous impact on travellers’ behaviour. This increase in the travelling has a positive impact on the growth of various airlines. The development in the tourism industry especially in Europe over the past few years reflects this fact. Cultural changes towards travelling will benefit

1.1 Product: At the point when Delta carrier changing their value, offering low airfares it pulls in clients toward them and afterward individuals initially favored that airline. Also, when aircraft give markdown on distinctive seasons it likewise draws in individuals. As indicated by the contextual investigation, aircraft known the moderateness of individuals and organization has numerous techniques; organization give most reduced conceivable charges to business explorers or relaxation voyagers in a basic straightforward manner. From the beginning, organization has altered expense on airfares regardless of the possibility that the traveler in plane is few or the high cost of flying a void plane

The article by Creedy looks at the newly announced expansion of Jetstar Airline services from its current domestic Australian flight service to its penetration of the trans-Tasman market. Jetstar’s original purpose was to provide Qantas (Same Ownership) a cost-effective alternative for the provision of domestic flights around Australia while also giving customers a cheaper and somewhat “no frills” option when flying locally. The article outlines the considerations and specifications that Qantas and thus Jetstar have undertaken in order to accomplish its “first foray overseas” as part of its “segmentation strategy”. Jetstar’s expansive venture is

American Airlines is looking to expand its market to more wealthy consumers by offering an excusive line of aircraft consisting mostly of first class and business type seating. This new model will be labeled under the title “Elite” and would market routes to and from major city hubs during heavy business traveling hours. American Airlines will position this service as the, “Black Jet” since that would be the standout feature of the aircraft. American can take advantage of its existing market base along with its frequent fliers to sell the experience of a flight experience beyond maximizing passengers. The target motto would be a “flight redefined.” American Airlines Elite would target business, first class, and frequent flying travelers.

Jetstar shares its parent's strong competition with Australia's biggest low-cost carrier Virgin Australia. Domestic travel accounts for 75% of the airline industry revenue in Australia (Taylor Woodings, 2011)

United Airlines used questionnaires to classify their potential customers by their motivations and identified nine motivational segment profiles which are: global executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons why travelers choose to fly United varies. For example, some may choose this airline because of price, while others choose it because of their frequent flyer program, schedules, or other services.

Behavioural can be analysed by the usage rate and the perception and that people may have towards the product. If the product is perceived by its customers as a high quality product with a reasonably good price it may result into the company gaining a higher market share. Meaning that the company could then predict quantity of stock and cash flow more accurately.

Within the category of services, it applies to different types of customers such as family, solo travellers and business travellers, the key focus of this report is on the upper-class service for business travellers and how it influences business travellers to purchase a flight package from them instead of using their competitors Jet airways, British Airways or Emirates. We can discover the decision-making process and how it operates but it’s important to understand the marketing strategy behind the company that makes it very successful and attracts more business travellers to fly with them.

Is the price for the ticket and service abroad to the standard of the service obtained by the customer?

Consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individual make decisions to spend their available resources on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they use it, how they use evaluate it after the purchase and the impact of such evaluations on future purchases and how they dispose of it. As individuals all differ in many ways in likes, dislikes, attitudes, cultural background, income level, etc. Despite such differences, there is a common factor among all of

In 1933, Turkish Airlines began operations in Istanbul, Turkey. Throughout the eighty-four years Turkish Airlines has been in business, they have acquired two-hundred and ninety-eight aircraft including three-hundred and thirty-two passenger aircraft and fifteen cargo fleets, all servicing three-hundred and two destinations worldwide. Their mission statement, “Opening doors of the world to our passengers to give them pleasant surprises, bringing them a diverse and memorable travel experience”, exemplifies how proud Turkish Airlines is of their global approach which is clearly conveyed through their advertising campaign “Widen Your World”. Turkish Airline’s target market is made of all adventurous discoverers, those that are between the ages of twenty-five and thirty-five, and sixty plus (retirement age), and those with disposable income.