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Target Teen Girl

Decent Essays

How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did In her article “How Target Figured out a Teen Girl Was Pregnant before Her Father Did”, Kashmir Hill, analyzes the tactics Target uses to pinpoint specific information from you regarding your visit to their store. These tactics in which Target uses, make it appear no direct targeting was done to the customer by using your previous purchases, thus outsmarting the competition. Hill sets out to present her article in a way that makes one second guess providing their information to stores. One example Hill gives in her article is how Target has found a way to gather information simply by a person using their credit card, providing a phone number, email address, or by using your loyal rewards card that so many companies are offering. Based on the findings from that information, Target began sending out coupon related flyers to individuals based off the history of items …show more content…

One Target manager received a phone call from an upset father regarding his teen daughter and pregnancy based on a direct mailer sent out to her from Target. Target quickly learned that many of its customers find this as an invasion of their privacy and consider it “creepy” to know things about you before you do. Nevertheless, it now has people worrying what other ways will Target start profiling their customers. The store’s bullseye logo may give a totally different meaning, having some curious about how closely they are being watched and profiled. However, when Target revised its tactics and started to categorize things differently with the items that interest you along with items that are just randomly placed in the fliers to make it appear no direct targeting was done to the customer. Although this seems like a great marketing tactic for Target to outsmart its competition, most companies are doing this as

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