Tartans in Thailand - Pernod Ricard’s Thai Whisky War of 2007

population. Farmers have slowly moved up from farming 300-800 acres of land, to 1,500 to 3,000

destinations they value most". This is the next step in strengthening our position in Asia,

Spirits, made from the distillation of substances such as wine, sugar, or grains, were a beverage that fueled the Age of Exploration. They were easy to store because of their greater alcohol content, so less alcohol would have to be stored on board. Spirits were involved in business decisions, but also consumed by everyday people, proving to be versatile beverages. In addition, people liked them because they were inexpensive and easy to make, unlike wine, which was expensive had to be aged many years to be considered “fine”. Today, spirits are still enjoyed by the upper, middle, and lower classes

In 2008, an estimated 70.5 million people lived in rural areas (23% of the population), while roughly 233.5 million people lived in urban areas (77%).

Knowing this data, and having information about competitors market share, simple calculations showed the market share in gallons for each competitor, keeping in mind that the Bud Light brand and Budweiser brand were grouped together under the Budweiser Co. This is the same for Miller and Miller Light. Budweiser Co. had the largest market share at 34.8% followed by Miller Co. at 20.6%. Busch was below our expected market share at 6.4%, meaning Coors is in a similar position as Busch. This information is shown in Exhibit 3.

Rum was created by distilling sugar on large plantations in the Caribbean Islands. Rum was heavily used as payment, however, in this case it was used for slave workers. Rum is different from beer and wine in the fact that it doesn’t spoil and it also has a much larger alcohol content. Like beer, rum was used for medicine, known to have therapeutic abilities. Sailors drank very watered down versions of rum, known as grog. The popularity in all of the colonies led to New England to begin distilling which also led to wars. The Whiskey Rebellion then occurred, putting a tax on all distilled

nation, 8th largest stock market, 5th largest banking center and one of the world’s busiest ports

All whiskey must be aged for a certain amount of time, and so it makes

My family, like many, is Irish. Our ancestors hail from Ireland, and in Ireland they have many traditions. Traditions that some of us may never have known existed, or maybe you know what it is, but you don’t celebrate. A holiday that many people celebrate each year is St. Patrick’s Day. You’ve heard of it, right? Exactly my point. What about the Laden Table, another Irish tradition.

Even though there was still a good amount of people living in rural areas, it was beginning to transform, attracting people more towards urban places

During the year 1800 the population of people in American that lived in urban areas increased by 5%. By the year 1920, that number went up to half. It is said that a larger number of people lived in urban areas than in rural areas all during the 1920s.

C) The key consumer segment is the younger drinker who aged 21 to 27. They were first time drinker that not founded loyalty to any brand yet accounted for large beer consumption. The segment tended to purchase more light beer instead of lager.

Diageo offers scotch whiskey, other whisk(e)y, vodka, rum, liqueur, tequila, gin, local spirits and beer and brandy; Diageo has the market leading whisky (Johnnie Walker), Vodka (Smirnoff 1818) and rum (Captain Morgan) brands and four out of the top ten RTD brands (Smirnoff

The country has been able to take advantage of the region’s positive prospects and should continue to do so in coming years. The country has good prospects for economic growth and foreign direct investment (FDI), import cover levels are comfortable, and political risk is relatively low.

|The global beer industry is dominated by large corporations who have merged with rivals to increase their global and domestic market share. |