Task Instructions

Since they first opened their doors to customers on Sidney Simon’s Boulevard in 2005, Ben’s Chophouse quickly became a favorite of locals both premium steaks and fresh seafood prepared using classic techniques and the finest available local and imported ingredients. They have a great wine list and a full bar, featuring live music Wednesday through Saturday nights. They also host private events and wine dinners, and offer rotating daily dinner specials.

Coffee Beanery was a franchise; with over 200 branches in 2005 expect 40 new stores in 2006.

How to proceed: For Assignment 2, the first step is “to get out there”: you must physically reach the BIA selected in Assignment 1 and dine in one of its restaurants. In your report you must indicate: a) name of the venue; b) exact location; c) day and time of your visit; d) whether it is a franchise or independent restaurant; e) its external appearance; f) its internal appearance; g) the approximate number of staff at the time of your visit; h) the approximate number of costumers at the time of you visit; i) the menu and the average price of starters, entrees, and drinks; j) the treatment you received. Once you have all the information, you are expected to draw some conclusions on the venue with respect to the clientele it caters to and whether or not, in your opinion, it is a good fit for the BIA where it is located. You might take pictures if useful to substantiate your argument (I do not want website pictures, only pictures taken by you).

Buca Di Beppo on the corner of Rush and Grand is a must-go restaurant for Italian food cravers. Buca di Beppo is a collection of neighborhood restaurants with an authentic Italian menu for everyone to enjoy. Their magnificent Italian dishes are meant to be shared and served family-style, perfect for passing around the table. The first Buca di Beppo opened its doors in 1993 in the basement of a Minneapolis apartment building. Since then, Buca Inc expanded the chain of 92 establishments, which include 87 companies in the U.S. and 5 franchises in UK.

BENIHANA INC, an American restaurant company was founded in 1964 in New York City and has 116 Japanese cuisine restaurants. Benihana simulation is a computer simulation of an operation management result based on concept of Benihana restaurant in Tokyo designed by Harvard school. The outline of the simulation is based on two seating position i.e. bar and the dining area. The target of this restaurant based simulation is to boost utilization, nightly profit and throughput time by using batching strategy, size of bar and cycle time and different advertising scheme. Simulation consist of 6 challenges where only 1 to 3 factor can be changed in challenges 1 to 5 whereas challenge 6 is a combination of strategies to gain the maximum output i.e. nightly profit by using all possible factors from 5 previous challenges.

The eateries are Chili’s Grill & Bar, PDQ, Dunkin Donuts and Pollo Tropical. The businesses are Lee Nails & Spa, Sport Clips and AT&T.

Miami’s broad gastronomic landscape has transformed the region into an eminent dining destination. In addition to diverse cuisines, the restaurant scene is a combination of longtime establishments that have been pleasing appetites for decades and newer eateries dedicated to the latest cooking trend. With several of the restaurants hitting major milestones their illustrious deeds are inspirational for the newer kids on the culinary block. The results of this cross-pollinating effect are delectably rousing.

This unique retro diner will catch one’s attention immediately; the decor is attractive and appealing, and is set in the 1960s of America.

Batali and Bastianich are the owners of eight high end New York eateries such as

Add to this an award winning restaurant, the French, inspired with an Asian twist, La Belle Époque and the opened kitchen, themed Vivre and you have a varied

The number of stores is much more than California Pizza Kitchen, Inc. which has 266 stores in

Benihana restaurants are traditional Japanese hibachi steakhouses, which feature the Japanese cooking method known as teppanyaki. There are key attributes that separate Benihana from other restaurants. One is true Japanese authenticity. Every item that is used in construction of a restaurant is 100% authentic and imported from Japan. In addition, each restaurant is built by Japanese carpenters. All chefs at Benihana are native Japanese with three year formal apprenticeship. The

The brand expanded into Canada after receiving success in America, and later opened their first store outside of America on December 2008 in London. They have expanded from one location, to now having five hundred and seventy eight locations across the globe.

In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.

In 1964, Hiroaki (Rocky) Aoki opened the first Benihana 's on the West Side of New York City. This would prove to be a beautifully planned opportunity for the young restaurateur in that the idea and marketing approach was unique. This concept has outlived other competitors as well as proved to be worthy of expansion. The concept has not changed in the forty years of the business. However there are certain opportunities that have displayed themselves to Rocky. This has proved to be difficult for the management to adapt to. There are questions of expansion, franchisizing, which has already been attempted, expansions into other realms of business and as well as selling products under the brand name. This of course will raise many