Task of the International Marketing Researcher

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Some weaknesses of using secondary analysis include outdated data, a lack of collected data, data’s reliability, and biases. Researchers must find relevant data that reflect their specific study. Depending on the topic, there may be a lack of secondary data about certain topics that researchers are conducting. When a study is new, the amount of existing studies could be insufficient, which need more research to be conducted. Another weakness when using secondary analysis is the reliability of the data itself. Secondary data such as the General Social Survey (GSS) has numerous quantitative data, but some arbitrary measures and non-exhaustive measures in the GSS can make interpretation difficult. When using data, researchers need to know who

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Just like most of the research, there are two types of data in our project, the primary data, and the secondary data.

Retrieved December 5, 2009 from, University of Phoenix E-book collectionsMugo F.W. (2009). Sampling in Research. Retrieved December 5, 2009 from,http://www.socialresearchmethods.net/tutorial/Mugo/tutorial.htm

However, the current study is a secondary exploratory analysis data of the past investigation and does not participate in the dangerous procedure of the past research. Secondary data analysis could be defined as the use of prior research data in order to answer questions that differ from the original study (Szabo & Strang 1997). Using a secondary exploratory data analysis is a harmless methodology that allows scientists to investigate certain anomaly with out produce damage to participants.

This is existing research that has been gathered previously either by the firm itself or by other organisations. This type of research is collected quicker and cheaper as it has been already archived. Secondary data is normally found in internal and external sources.

Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment.

Thirdly the Business would need to collect Secondary and primary Data is data. Primary Data is a Data that is gathered by the researcher himself/herself. Secondary Data is data that is collected by someone else for another purpose.

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

Data is one of the most vital things to statistics and research information. While there are two types of data that a person might find during the research process; they are primary data and secondary data. Data can come from different sources during the research process. Primary data is any information received on a firsthand basis. An example of this would be if a researcher did an interview on a test subject the information received from the subject is primary data. Primary data is also data received while completing experiments and testing. Primary data is a better type of data to use in statistics because the researcher knows that data is more accurate. Secondary data is any type of data that a researcher gets from another source than themselves. The researcher does not know how the data was originally analysis so secondary data might not be as accurate and complete as primary data is. When using statistics to come to a conclusion about the research completed, it is best to use primary data instead of secondary data.

In order for research data to be of use and of value, they must be both reliable and valid.

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

Increasingly multi-national marketers are designing and selling global brands and need research to guide their decision making across an increasingly diverse and disparate world. Sound and timely marketing research becomes even more critical for firms as they compete in the 21st century