Task of the Project

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Task B Survey use of social media by customers Questionnaire to customer type associations Compile questionnaire Identify associations Strategy for surveying Social media platforms enable you to create and engage communities online. These communities are of like-minded people who share opinions, ideas, and information of interest with one another. The networks that evolve on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves. And at some point, you may want to ask for their feedback. For example, let’s say your company is planning to introduce a new mobile app and wants to do a little more market research. You might consider…show more content…
Are they actively engaged, frequent visitors? Or occasional drop-ins? Do they use Facebook mainly to connect with friends and family, or are they members of other interest groups too? Customize this survey for any social network application. Twitter How often do your customers and clients tweet or check their feeds? Is Twitter a good place for your brief news flashes or short promotions? Find out about your respondents’ usage to decide if Twitter is a good channel for your purposes. Pinterest Ask respondents if they’re regular Pinterest users, and if many of their friends are also on Pinterest. Do they use it often? Have many pins? How many pins currently have prices attached? How did they sign up for Pinterest? Use this information for planning survey-driven product promotions. Blogging Find out what blogs your target audience posts to and reads regularly. Identify respondents who might be potential amplifiers of your messages, as part of your community engagement strategies. Online Interest Sharing Learn about the interest-sharing sites your audiences are using, and how frequently, and decide whether it makes sense to engage there to promote your product or service. Online Video Viewing Which video viewing sites does your audience visit most frequently? You might be surprised to learn that Youtube is not the only video site your audience uses. What channels and programs are they most likely to watch? If you’re planning online
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