Task of the Project

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Establishing Expertise: Blatant advertising doesn’t work in many social media platforms especially not from pitches instead of discussions but by posing questions, publishing useful content, and answering others’ questions, you can develop a following and burger king have done something similar to this, created a ‘group’

C. Construct 5-6 questions as a survey of the target audience to assess the effectiveness of the campaign. Interview at least two people and include their responses to these questions.

heir focused target customers spends more time online than with traditional media channels due to the fact the young adults grown up with the online channels. Social Networks, web sites, and media channels are could be the main communication area. Additionally, social media sites, such as Facebook, Twitter, and Google+, allow them to engage with customers, also using media streaming channels could be an effective advertising method.

Many media site recommend videos, information and advertisement depending on what an individual researches. From your location, searches, likes, mutual friends and even what type of computer you use may affect the outcome of

Baker, H. (2012). Video Statistics. The B2B Guide to Social Media. Retrieved on February 14, 2014 at: http://www.b2bsocialmediaguide.com/2012/06/07/video-statistics/

The Home Depot campaign will utilize Pinterest as the primary media outlet to achieve media objectives. Pinterest has a strong following in the female demographic with “more than 70 million users, who are female,” (Helmrich, 2015). As of January 2015, “22 percent of U.S. Pinterest users were between 25 and 34 years old. The second-largest user group was 35 to 44 year olds with a 21.3 percent share,” (Distribution of Pinterest users, 2015). Pinterest user’ actions fall into three categories depending on how they interact with the site, “ discovering things, saving things or taking action on something like clicking through and making a purchase,” (Morrison, 2015). The objective of our campaign is to interact with women discovering our Home Depot page with pins and projects, saving DIY and construction project ideas and calling them to action to buy personalized items for their projects with online incentives. Pinterest is an effective medium to reach approximately 43% of the target audience of women ages 30-40 in the working mom segment which, is between the first and second highest Pinterest user categories.

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

Oddly enough, this website is getting involved in the growing industry of social media. These features allow users to share buying interests, product favorites, and even review companies.

Social Media. Social media form part of daily routine for millions of people in USA. The main goal of this media choice is creating a buzz and engage customers with online activities relate with the campaign as contents in which they will have the opportunity to obtain gifts such gift cards, tours, and free Coca-Cola products. One important part of this project is not overtired customers. I want to reach them in they own time. The media that I would like to use will be Facebook, Instagram, and Snapchat.

Pinterest saw the need for an interface that allow users to share their to creativity, their expertise, as well as their dreams and hopes with the world. Pinterest made it clear to users that it is sharing of ideas through images by not posting direct advertisements. It gives people the ability to view their personalized collage as if they are browsing them from a gallery or museum. According to Marieke, Verlegh, Kirmani, and Smit (2015), consumers often resist advertisement’s attempt of persuasion and about 70% feel advertising tries to coax them into buying things that they do not need or want. People’s defensive response to advertising causes them to resist the notion of purchasing products. Pinterest manages to bypass consumer’s advertisement

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Within the context of the proposed DNP project, several organizational barriers impact the design, implementation and the effectiveness of the project. By identifying and addressing each barrier the project can continue to positively impact the quality, safety and improved health of children with special healthcare needs. At the Duke Transition Clinic, the two main barriers to the design and implementation of the project are the diverse patient population combined with staff expectations and the culture and standards of clinic operations.

“Today social media allows users to share content, links, comments, and post their opinions that reach a multitude of other users rapidly.” (Jokinen, 2016), the later engagement can be seen in Figure 2. (Blanchard 2011, 11)

Links to web post will be featured prominently on company homepage during the course of the campaign. The company website homepage is featured on most marketing collateral and materials. This also includes being featured on traditional advertising media such as “print, electronic, out of home and direct mail” (Fill, Hughes & De