Tastee Snax Cookies

2545 Words Oct 13th, 2012 11 Pages
Managerial Decision
Making
Led by Professor:
Ocampo y Vilas

Business Report
Business Report
MacPherson Refrigeration
Tastee Snax Cookie Company

By Stefanie
By Stefanie Adriaenssens,
Astrid de P
Astrid de Paep, Soundharya
Jayaraman
Jayaraman, Evie Tanghe &
Yudistira Sa
Yudistira Sanggramawi jaya

10th Octob
17th October 2012
Antwerp M
Antwerp Management School
1

Table of Contents
INTRODUCTION .............................................................................................................................................. ..3
1

PROBLEM STATEMENT .......................................................................................................................... 4

2

ASSUMPTIONS & APPROXIMATIONS
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The objective is to determine the most cost effective method to decrease the project’s deadline. The project plan discussed below has been generated through the use of a projectplanning scheduling technique, Critical Path Methodology, to secure the scientific approach. The program schedule provides a quantitative basis to make managerial decisions to shorten the implementation time of the overall project.

2. Assumptions and Approximations
The mathematical model created to schedule all the projects is based upon a number of simplifying assumptions and approximations. These need to be taken into account in order to make an independent judgment about the model’s usefulness.
The assumptions and approximations of this model are:


The product introduction program has been broken down into three groups of activities: Research & Development, Marketing & Advertising, and Promotion;



The description of each activity and the indicated time required for its completion in weeks was taken at face value from the case;



The tasks to be performed by each department and the estimated durations and deadlines were also considered as given;



The preceding activities for each activity are considered as such;



The tasks that could potentially be “crashed” by increasing resources were decisions based on the information available in the case.

4

3. Solution Approach
The

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