Tastefully Taking Over China

In an article written by Amy S. Choi entitled, “What Americans can Learn From Other Food Cultures,” Choi discusses food in ways that pertain to ones culture. Today, our younger generation has become less thankful for simple, traditional foods and more wanting of foods prepared in less traditional ways, almost as if, “the more outlandish the better.” Choi mentioned in her article that, “those slightly younger have been the beneficiaries of the restaurant culture exploding in Shanghai” (Choi, Amy. “What Americans Can Learn From Other Food Cultures.” Ideastedcom. 18 Dec. 2014. Web. 17 June 2015) being from America I agree with her statement. Food in many cultures has become a status symbol; I believe that dining in expensive restaurants that serve

The McDonald’s in Beijing created these trends because they used the same menu as the American counterpart. This increased business and attracted customers because they felt more modern eating the so-called “American cuisine.” The McDonald’s in Beijing is most definitely considered an example of an American-inspired, transnational culture because the Chinese are intrigued with the western influence and this does change their culture because they are becoming more modern and opening up to outside influences. With a positive view from China, McDonald’s decided to expand even more.

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

Many Supermarkets have tried to understand the ethnic shift that has been happening in the US, and many of them have target Hispanic/Latinos consumers, in the year 2004, a Chinese supermarket entered in the US in order to capture the share of the rising Asian population living in this country. GW (Great Wall) supermarkets, they offer all sort of Asian products displayed in a typical American supermarket style. Currently they have 10 stores and they are present in 5 states (Georgia, Maryland, Massachusetts, New York and Virginia). Due to its small size, compared to other supermarkets, there is not much information available about its market share and growth. But if we take into account, that Asians are considered the fastest growing minority

Since the beginning of time, ethics and standards have been passed down from generation to generation. China has been a country that has always implemented strategies to contain and protect this energy into a systematic process. In doing so, their Chinese heritage was protected and passed along, creating a strong culture. We know China as having pretty colors and dancing dragons, and visit these cultural microcosms in their restaurants built in the United States. We crack open our cookie revealing our fortunes, disregarding the fundamental background of the restaurant we sit in. We may appreciate the taste and service of the restaurant, but don’t think about the dish’s symbolic nature.

Besides explore Chinese restaurant, I also trying to cook by myself. However, compare with other Chinese students, it could be a problem for me. Not like other Chinese student, particularly who from the south region of China, they can easily get the food material from some Asia grocery stores. For me, it always hard to find something from my hometown. like I am trying to buy millet, after seeking in several Asia grocery stores, but no one sell it. I think the reason might be most of oversea Chinese are from south of China, particularly Guangdong province and Fujian province. Influenced by the food and custom they brought from their hometown, many Chinese restaurant I have found in America, their flavor are more southern, it also occurred in Chinese supermarkets. As a student who from north of China, it is not easy to find my hometown flavor in America. It is the hardest adjustment for me.

China have set up large Hypermarkets where most of their physical presence Is obtained, and are currently opening a few express stores and online sites.

The milk scandal is not even the last incident where a Chinese company is linked to providing tainted products to American businesses. In 2014, many American fast food restaurants, that are located in China, received expired meat. Companies like Kentucky Fried Chicken, McDonald’s, Starbuck, Burger King and Papa John’s had to pull chicken products that were purchased from Shanghai Husi

I believe that the spread of McDonald’s and other fast food chains is an amazing thing for the world. Besides the McDonalization of these places, I believe they are amazing ways that people from around the world are able to experience “America” without leaving their country. It would be amazing if the same could happen to America, famous restaurant chains from Japan or other countries introduced to America. But the huge problem with these places spreading to other countries is the change in diet for these people.

The fact that someone who had sampled the authentic food and culture was recommending this place to eat here and now in good ole Westmont really should have rang a bell as to what we were about to experience. Nevertheless, my friend and I went in blissfully unaware of what would be coming next. Now to be perfectly honest, this was not my first time eating Chinese food. However, this was my first time eating authentic Chinese food made in the traditional fashion. It might as well have been my very first time eating any kind of food. After eating at the International Mall, every other Chinese dish I had ever tasted during my entire life’s existence now resembled two day old, ice cold Panda Express from an oasis over an interstate under construction! I mean there was absolutely no comparing the two fairly. One was a sublime culinary adventure and the other was akin to eating in a middle school cafeteria. We ordered salty, crispy, garlic shrimp and sesame chicken as instructed, from the Chinese place. The Chinese place is but one of many different options at the International Mall. All of the eateries are set in a modest food court style

The world economy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number of nations have been transformed to fast food nation with American society being on the lead followed by Britain. American hosts the largest fast food industry in the world with outlets in over 200 foreign nations. With conveniences around

Whether you are on a street corner in New York City or are sitting in rural Iowa there is likely a Chinese restaurant that you can get the same food at. Kung po chicken, almond chicken, or the ever so popular general tso it is virtually available all over the country. A huge reason why they are all over the country and ever so popular is because of the during the late 1800’s the United States Government created more visas for Chinese to come over if they were restaurateurs. This had allowed for thousands of people to come to the country and open up restaurants. The only issue was many Americans didn’t have the palate for traditional Chinese food. They had to then create meals like chop suey and general tso to please the American palate and to stay in business. (Gastropod) These foods has turned into what is the populations favorites comfort foods. These foods had become a favorite and played a huge roll in families. Getting Chinese food for every other Sunday dinner or before their thanksgiving dinner. An even a larger group is the impact they have had on the Jewish population, allowing them to go to dinners on Christian holidays and really becoming a statement of their religion. (The Search for General Tso) This twist of Chinese food has really has turned it into an American food, creating a delicious comfort food that all Americans love along

Since the late 1800s, Chinese immigrants have come to our country bringing with them a rich culture, that not only included art and poetry but they brought with them their very unique style of cuisine. Chinese food has had a unique influence on American cuisine, with over 40,000 restaurants across the United States, there are more Chinese restaurants in America than all the McDonald's Burger King's and KFC's combined. The Chinese culture has truly made a huge imprint on the American food industry.

Red Robin is an American food chain that was founded in 1969. The restaurant started in Seattle, Washington. Now there is around 500 different locations. Red Robin is a very unique atmosphere, unlike any already in China. In addition many travelers who go to China complain “There is no American food I can trust” (Abhijit Deodhar). For travels this will the hub, many travelers would stop by here and eat here if they are looking for a safe meal or a place which makes them feel like home. In addition to appealing to the Travelers, Red Robin would also appeal to the many Chinese people. As of now China only has American fast food restaurants, and this quality is nothing impressive when put against Red Robins food. As the chart to the right shows,

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis