Tata Ace Case Study Solution

Description: A coupe-like compact SUV, Tata Nexon has some dramatic features that make it special. It is expected to be launched later this year and may be priced aggressively to steal buyers from Vitara Brezza.

Through the Tata Megapixel marketing campaign need for a stylish, reliable, ecofriendly and economic vehicle will be created.

The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 were taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector throughout the world.

From the eyes of a falcon’s eye view, leadership we trust on TATA group which was found 148 years ago by Jamsetji Tata which is currently at 33thrank in worldwide market internationally, it’s also one of the largest, oldest and most prized business in the India. The company comprises around more than 100 working companies with 300 subsidiaries in more than 40 other different businesses across 6 continents with more than 600,000 employees worldwide. Tata these days operates mostly on eight major business lines ranging from Communications & ITeS, Consumer & Retail, Defense & Aerospace, Financial Services, Manufacturing, Promoter companies, Realty & Infrastructure and Hospitals & Other Services. The previous CEO of Tata was Ratan Tata who has made the company grown from $ 5 billion group to $ 68 billion mainly through acquisitions under his leadership who took the company. Tata group has a strong presence and along with a powerful image as well as a business values and ethics.

• Tata Motors developed jointly developed by Tata Daewoo trucks, such as Novus trucks and buses with the world, including in the globuspallidus and StarBus. Tata began developing a new line of production competitiveness and fuel-efficient commercial vehicles face of international brands such as Mercedes-Benz, Volvo and Navistar brought into the Indian market

The Company Profile: Established in 1945, Tata Motors Limited boasts of a consolidated revenues of INR 2,32,834 crores in 2013-14. The compay leads in commercial vehicle in most market segments and is one of the major players in passenger vehicle segment. The company offers a spectrum of many award winning compact, midsize and utility cars. The company is also a global leader in the truck and bus manufacturing, occupying the 5th and the 4th position in the world correspondingly.

The passenger car segment is dominated by Maruti, and other players are competing with each other. Whereas in Light Commercial Vehicle (LCV) segment, the dominating player is Tata, which has various products for various requirements. Tata Ace is the vehicle which is dominating the LCV industry.

Specializing in auto-mobiles, Tata started losing focus on its niche and went on to acquire new businesses in completely different industries massively. This included plans to invest $28 billion in steel, autos, telecom, power, chemicals, and more. Unfortunately, the lack of central strategy resulted in investments on the wrong industries, such as the Tata Teleservices (TTSL), a mobile telephony business. It yielded the worse negative margins amongst the whole of Tata Group’s businesses (Pannu, Singh, 2013 ). Another separate industry has it that Tata Steel was loaded with $7.4billion of liability for the acquisition of Corus. On its core auto-mobile business, Tata Motors now owned the American high-end Jaguar and Land Rover (PTI, 2015), which requires its attention to bring the brands back to heights when they were once owned by Ford Motors. Central strategy is crucial for the allocation of resources at the right time to right

Key challenges facing by Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles:

Tata Motors is branded as India’s largest automobile producer. It had an consolidated revenue of Rupees 262796 Crores for the financial year of 2014-15. The company has over 60000 employees who contribute to the betterment of the brand.

Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is spread

Commercial Technology Limited (Comm Tech) is located in the UK and they design and manufacture electronic office and business equipment. The company is listed as 3rd in the UK for Market share, meaning that the company holds good competitive advantage. The company specializing in offices equipment the majority of their clients/customers are offices. The company is also a sub-contract manufacturer for European and US equipment manufacturers. This report is going to analyse the current position that the company is in, it will look at the strategic performance of the company to see what they were planning to in order to meet their aims. Also they will be an evaluation of the quality and operational performance

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Tata Motors is India’s largest automobile company by revenue and is also one of the popular vehicle manufacturers in India. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors be the world’s top five manufacturers of medium and heavy trucks and the world’s second largest medium and heavy bus manufacturer. Tata’s product line ranges from world’s least expensive automobile vehicle, the Tata Nano to luxury automobile brand like Jaguar and Land Rover, which Tata motors acquired Jaguar Land Rover from Ford Motor for 2.3 billion in June 2008.

Scooters India Limited makes various & versatile types of three wheelers: Vikram 450D,Vikram 410G, Vikram 600G, Vikram 750D,Vikram 750D(WC), Vikram EV.