Tata Case

In previous years there was a huge competition between Indian and the foreign brands like Timex, Swatch, Titan, Rolex, Mont Blanc, Movado, Swatch, etc. Many companies have already gained a respectful place in the industries while some others are still in the process of developing themselves.

Tata has a strong presence in India and is a key manufacturer of commercial vehicles. It is

The Tata group’s core purpose is to improve the quality of life of the communities it serves globally, through long-term stakeholder value creation.Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise headquartered in India, and comprises over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Tata companies have operations in more than 100 countries across six continents, and export products and services to over 150 countries. The revenue of Tata companies, taken together, was $96.79 billion (around Rs527, 047 Crore) in 2012-13, with 62.7 percent of this coming from businesses outside India. Tata companies employ over 540,000 people worldwide.Good corporate

financial crisis, which struck just a year after the deal was made. Polycentric policies as adopted by Tata focus on market driven strategies that build on the firms’ competitive advantage: its reputation. By ensuring local executives remain in charge of their British counterparts, employees were well informed and experienced in their areas of expertise and as previously mentioned this ensures efficiency and thus increases and maintains productivity.

Compassion and empathy for his fellow human beings has always been a motivating factor in the life of Ratan Tata. When Tata began his venture into automobiles in the early 2000’s, he had in his mind that eventually he would like to produce an economical vehicle for the poor of his beloved India. Tata is a master deal-maker. He brilliantly purchased steel mills, hotels, and even underwater

Difficulty in finding similarities in markets or operational capabilities; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. It’s difficult to find similarities in markets or operational capabilities, so they need more effort to develop to different strategies for different markets especially for consumer products. More complex and challenging process of managing strategically it face.

India represents a complex mix of exotic images and prosaic realities. Exotic images of India encompass elephants and monkeys, curry and naan, bindis and Bollywood. The prosaic realities of India focus on the third-world poverty, the prevalence of outsourcing, and its geo-political location in Asia. However, India has cultivated a thriving, modern business presence, and it is poised to become a global financial juggernaut in the next fifteen years. Over the last two decades, India has experienced marked economic and industrial growth in its own country as well as the global community. The rise of India will have a significant impact, not only on the U.S. economy, but

It maximizes profitability and provides opportunities to expand business ( in line with the company’s mission).

7. What lessons can each company draw from its Indian experience as it contemplates entry

provides a benefit to the business by allowing them to effectively stage their products, as well as,

4. How should he implement your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/or resistance do you

Reporting entities may invest in other companies for numerous reasons .Revolutionary ideas and partnering with industry leaders is one path forward from the rapid pace of business. Alliances established through investments may create value that could not otherwise be generated. Finally, readily accessible sources of financing may further encourage companies to seek opportunities and favorable circumstances to invest in.

This was a step that attracted many foreign investors, Companies such as Ford, Unilever, Hyundai, Coca-Cola, McDonalds, Enron and Nokia, counted India as a key strategic area of operation. Foreigners not only invested in India directly but also enter into joint ventures or take significant stakes in long-established Indian companies. Companies named Ford Credit Kotak Mahindra, Prudential ICICI, Birla 3M, etc. To ease consolidation with the parent company's financial statements or to understand the results of the joint ventures, Indian companies affiliated to such multinationals adopt international

which were running independently. Rata Tata believed that a change in leadership style was required

Since its establishment, Tata has shown a strategy of incremental change. Arguably, that point was important because so the group might vary within the current market. In the nineteenth – century steel was seen as an unprofitable section. Even more than 50 independent steel producers went into bankruptcy in the USA (Business Monitor International Ltd, 2010: 54).