Tata Indica- Case Study

2764 WordsJun 18, 201112 Pages
COMPANY PROFILE Inception Tata Motors Limited is India 's largest automobile company, with revenues of Rs. 24,000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world 's fifth largest medium and heavy commercial vehicle manufacturer. Established in 1945, Tata Motors ' presence indeed cuts across the length and breadth of India.. The company 's manufacturing base is spread across Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch…show more content…
The Tata Indica catapulted the Indian automobile industry into the big league of the global arena. It has been created in an industry rife with global competition, requiring huge financial investment and scale as well as high technological competence. Facts about Indica · Tata Motors is the youngest passenger car company in the world. · The car came into being – concept freeze to launch – in just 31 months. · The name, Indica, was derived from two words – India’s Car. · The Indica sold its second 100,000th car in a record period of less than 18 months. · Indica’s investment of Rs. 19.20 billion for a capacity of 150,000 cars achieved cash profits in its third year and net profits in its fourth. · Indica catapulted Tata Motors as the second largest player in the Indian passenger vehicle market. · In the Indian car industry, Indica Club is the largest brand loyalty program. · Indica is instrumental in creating a Rs. 46 billion passenger car business for Tata Motors within five years of its launch. · Indica investment became EVA positive in its fifth year – a rare distinction in the automobile world. GLOBAL MARKETING STRATEGIES As compared to others who manufacture lower B segment cars; Tata Motors (Telco) has drawn up a clear cut strategy that highlights the fact that their only competitor is Palio in the B segment. This is their USP in a market dominated by luxury and super premium cars. They expect demand from Spain, Malta,

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