Tata Motors And The International Market

The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father's small trading company. Thirty-five years later, that same boy was the owner of India's largest textile company, Tata Textile. Over the last century, Tata has excelled in many different business sectors including Materials (Steel and Mining), Agriculture, Energy, Consumer Products, Information Technology, Consultancy, Finance, Automobiles, Chemicals, Engineering and Hospitality. Tata Group of Industries reported $17.6 billion in revenues in 2005, which is equivalent to 2.8 percent of India's GDP. In 2006, it is projecting its annual revenue to be around $24 billion. Figure 1 shows the breakdown of Tata's revenues for the

Warren (2008) asserts that strategic management is a systematic approach to identification of environment of the company, need for change and then initiating the necessary change in the organization. The discipline of strategic management goes beyond the development of strategic plan for the organization and it includes pre planning and strategic planning processes. This report has analyzed the strategic management strategies of Tata Motors which is a part of Tata Group. The company is the largest automobile company in the India and is regarded as market leader in commercial vehicle segment (Tata Motors 2014a). The company is functioning in compact, midsize and utility vehicle segment.

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

With the failure of the J.V. between the companies, Tata Motors decided to launch a new product in the market. It was the year of 1988 when Tata Mobile came into the market to compete with other LCV. It was little different from a normal LCV as it was a combination of a Car and a LCV.

Above analysis shows the satisfaction level of Tata Motors customers towards the customer relationship managed by the Tata Motors. From the above it can be clearly stated that majority of the respondents are highly satisfied with the customer relationship managed by the Tata Motors.

Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.

The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in-clude automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as per 2015) and in 2015, it earned a profit of Rs.

The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in-clude automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as per 2015) and in 2015, it earned

The higher exposure of revenues from export markets for TATA is contributing to the valuation of the company. In China the revenues in the past few years for JLR was stunning. This contributed to the immense revenues as well as the improved stock market performance. But slowdowns in growth rate in China, USA, UK and Europe is a cause of concern. But in this regard TATA JLR’s prospects is not hindered because the company targets its vehicles to the upper segments of the society. This can thus bring in more numbers.

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

For example, Tata motors just acquired Jaguar and Land Rover from Ford Co. To gain success through these newly acquired companies they must fully understand the laws and regulations that United Kingdom practices. Tata Motors headquarters is located in Mumbai, India and is strictly controlled by the local government. The Indian government regulates operations of all dealerships. Regulations are different in every country. Tata Motors has manufacturing plants all over the world and have to be constantly watched for political change. The reason why Tata Motors is so successful in the international market is because its understanding of the countries economic situation, customer needs, and government regulations.

The presentation lacked three points that would have helped us make a better evaluation on Tata’s global strategy and helped their presentation be more credible. Firstly, the presentation did not address the different car models that currently exist and ones that Tata plans to launch in the future. As Tata goes into the United States and European market, the cars do not have to be at the $2,500 price point since the lowest car prices in United States, for example, is about $9,000. Considering this, Tata can add more necessary features and increase their price (and margins) by charging between $5000 and $9,000. Second thing that the presentation could have addressed is the synergies Tata can obtain from their Jaguar and Land Rover business, in terms of distribution channels, international markets, etc. At the same time, the negative impacts a low end Tata Nano will have on Tata’s high end Jaguar and Land Rover needed to be mentioned. Thirdly, the presentation needed to compare Tata to one of its competitors, Sitara. Sitara was launched in Pakistan at about the same price range and targeted the same markets, competing against two wheelers. Pakistan’s consumer behavior is similar to that of India, so by studying why Sitara only sold about 500 models and failed can help us mitigate these risk and failures when launching and expanding Tata.

Critical factors like overseeing the operations in international locations and with variations in the local regulations. Tata will faces problem in understanding the country’s background and the working nature of the country. (Luthan and Doh, 2009)

Founded by Jamsetji Tata, Tata Motors Limited was established under the parent company Tata Group in 1945. Based out of Mumbai, India and part of USD 100 Billion Tata group, Tata Motors Limited products includes trucks, vans, buses sports car, construction equipments and military vehicles (Tata Motors, n.d.). With its manufacturing and assembly plants in different cities in India and in South Africa, Great Britain and Thailand, the company sells more than nine million vehicles globally, providing the company with $42 billion turnover (Tata Motors, n.d.). Ranked as India’s largest automotive industries, Tata Motors takes prestige in developing first fully indigenous cars, the Tata Indica and the world’s least expensive car, Nano (Tata

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus