Tata Motors Case

Most of the people recognize Tata Motors through Tata Nano. Tata Nano was a dream and brainchild of Ratan Tata, Tata Group’s Chairman. It was marketed as Rs. 1 Lakh car and also as people’s car. The idea behind Tata Nano was to give common man who cannot afford the luxury of 4-wheel drive a car which is affordable and to raise the level of lower middle class society in India. It was launched with price of Rs. 100000 but the price got increased with time. With time and with dwindling automobile markets in various countries the manufactures realized that the cheap and practical cars or small car segment is what they should target and focus on. The concept of small car segment or cheap car is not latest. Henry Ford had a similar vision as Tata Nano back in 1908 and he came out with MODEL-T in that year. This can

To complete Module 3 Case Assignment, please read the information in the background material, look for more information (from previous modules and library resources), and then write a 4- to 5-page report answering the following questions:

India is the 4th largest economy by ppp index and growth in urbanization is further increasing the sales of automobiles.

What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles?

General Motors can trace it’s begins to 1908 the world largest automaker employing over 200K people in 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM 's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. (About GM: General Motors Company, Company Profile , 2010) In this paper I will provide an analysis about General Motors (G.M.’s) strengths, weaknesses, opportunities, threats (S.W.O.T) and a brief history.

Strong Domestic Player- Top 3 in passenger vehicles in India and is the leader of commercial vehicles in each segment

Tata Motors Limited is India's biggest vehicles organization, with combined incomes of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. It is the pioneer in business vehicles in every section, and among the top in traveler vehicles with winning items in the reduced, average size auto and utility vehicle fragments. The Tata Motors Group's more than 60,000 representatives are guided by the mission "to be energetic in reckoning and giving the best vehicles and encounters that energize our clients comprehensively." Set up in 1945, Tata Motors' vicinity cuts over the length and broadness of India. More than 8 million Tata vehicles employ on Indian streets, since the initially took off in 1954. The organization's assembling base in India is spread

Company's global plans to reduce domestic exposure, domestic commercial vehicle market is highly cyclical in nature & prone to fluctuations in the domestic economy. Tata Motors has a high domestic exposure of ~94% in the MHCV segment and ~84% in the light commercial vehicle (LCV) segment.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Tata Motors is the market leader. it is known for commercial vehicles and the top three in passenger vehicles in the world . It is the world's fourth largest bus and fifth truck manufacturer company. Tata Motors passenger vehicle and commercial vehicles are being marketed in several parts of the countries like Africa, Europe, South Asia, the Middle East, South America, South East Asia, CIS and Russia. Tata Motors has a Joint Venture/ franchisee assembly operation in Ukraine Senegal and Bangladesh.

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .

The small car market in India is soon going to be one of the biggest in the world, as major

Tata Motors Limited (formerly TELCO, short for Tаtа Engineering аnd Locomotive Compаny) is аn Indian multinаtionаl аutomotive mаnufаcturing compаny heаdquаrtered in Mumbаi, Mаhаrаshtrа, Indiа, аnd а subsidiаry of the Tаtа Group. Its

Given that India has laid strong emphasis on EVs, India has a huge potential of becoming one of the largest electric vehicle markets. This will provide several opportunities for automobile manufacturers, electric vehicle component manufacturers and other players along the electric vehicle value chain. While it is Mahindra’s E2O, the only BEV that is sold in Indian market, companies like Maruti Suzuki, Tata Motors, Nissan, Toyota, have expressed their strong willingness to introduce electric vehicles in Indian market.

Tata Motors marks the biggest turnarounds in the history of Indian automobile manufacturing industry which happened in 2001. This success story of Tata Motors can be entirely attributed to the timely change adopted by the Tatas and the then MD Ravi Kant who led the change.