Tata Motors Essay

TATA motors has been a pioneer in indian automobile sector for more than the 60 years, established in 1945 ,today it is valued at over USD 40 Billion.The company now has its presence in almost every continent around the globe ,in about 175 countries.It currently caters to 3 market segments The passenger cars, Utility vehicles and commercial vehicles

Ans: Tata Motors was a leading player in the segment of commercial vehicle market. In 1954 Tata Motors in collaboration with Daimler Benz started manufacturing heavy commercial vehicles like excavators and earth moving equipment’s. When Japanese firms Toyota, Mitsubishi and Nissan entered the Indian market through joint ventures for manufacturing light motor vehicles, Tata Motors took this opportunity and developed light motor vehicles (TATA 407, TATA 608, and TATA 709) that went ahead of the Japanese firms due to low cost, adaptable to Indian road conditions and good after sales service.

General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of

Tata companies include: Airlines, Automotive, Consumer goods, Chemicals, Defence & aerospace, Electrical distribution, Engineering services, Financial services, Healthcare, Information technology, Locomotives, Steel, Telecommunication and Real estate.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Being an Indian conglomerate holding company with its headquarter in Mumbai, Maharashtra.. Tata’s have 30 publicly- listed enterprises with a market capitalization of approximate $134 billion. And it has its own respect for its values and business ethics since from 1868, that is for more than 148 years.

There are several reasons for this. The primary reason could be its decision of not seeking to run Jaguar Land Rover operations from Tata headquarters. Instead they decided to leave the day-to-day management to the executives in the England. The deal comes out to be transformational as it moved the brand Tata Motors from a commercial vehicle and small-car manufacturer to a global player with premium brands in their list. In the fiscal year 2008, ended in March, Jaguar posted an increase of 27 percent in retail sales, to 306,000 (Three lakh six thousand) vehicles, and became the drive for the growth and increase of the profit for Tata

Tata Nano is a city car being manufactured by Tata Motors since 2008. Designed to lure India's burgeoning middle

Today, TVS Motor Company has four manufacturing plants with one outside India. (Hosur in Tamilnadu, Mysore in Karnataka, Nalagarh in Himachal Pradesh – India and Karawang – Indonesia. It has a 16% market share in the two-wheeler industry in India. TVS motors has product offerings in all segments of the two-wheeler industry in India as well as three wheeler industry, with products exported to more than 50 countries

Tata Motors Limited, a subsidiary of the Tata Group, is one the largest automobile players in India. In 2008, the market saw the reveal of the Tata Nano, which was introduced as India’s first low-priced People’s Car. The retail price was set at $2,500, catering to the mainly the low-income segment of the market. (Profile, 2013).

Tata Motors, likewise recorded in the New York Stock Exchange (September 2004), has developed as a worldwide car organization. Through backups and partner organizations, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, gained in 2008. In 2004, it gained the Daewoo Commercial Vehicles Company, South Korea's second biggest truck creator. The rechristened Tata Daewoo Commercial Vehicles Company has dispatched a few new items in the Korean business, while additionally sending out these items to a few global markets. Today 66% of substantial business vehicle fares out of South Korea are from Tata Daewoo. In 2006, Tata Motors shaped a 51:49 joint endeavor with the Brazil-based, Marcopolo, a worldwide pioneer in beefing up for transports and mentors to make completely fabricated transports and mentors for India - the plant is situated in Dharwad. In 2006, Tata Motors went into joint endeavor with Thonburi Automotive Assembly Plant Company of Thailand to fabricate and market the organization's pickup vehicles in Thailand, and entered the business in 2008. Tata Motors (SA)

In align with the mission “Partnering with our customers to make sure that they succeed”, they have established a 50-50 joint venture with Tata motors, India’s largest automobile manufacturer and their partnered customer.

The “World Truck” and higher capacity trucks to help Tata Motors to check competition from Volvo's Indian unit. The size of the deal makes Tata one of the major players in global markets increasing bargaining power with suppliers.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Today Tata Motors ranks as the world’s fifth-largest manufacturer of medium and heavy trucks—it has a 61 percent domestic market share in this segment—and has taken the number-two position for sales of passenger vehicles in the Indian market. It has also built a significant global presence, both through sales efforts in overseas markets (such as the former Soviet republics, the Middle East, South Africa, South Asia, and Turkey) and through acquisitions such as the takeover of Daewoo’s commercial-vehicle business in South Korea and the purchase of a 21 percent stake in the Spanish bus